About the Role
Esko, a Veralto company, is a global provider of integrated software and hardware solutions that accelerate the go-to-market process of packaged goods. Our products empower teams to support and manage the packaging design and print processes for brand owners, retailers, pre-media and trade shops, manufacturers, and converters to provide the most innovative, integrated platform and comprehensive portfolio of tools that intelligently digitize, connect, automate, and accelerate the concept to market processes for every packaged product.
We are looking for a Marketing Communications & Media Manager to join our team, based in Belgium, the UK, or the Netherlands. In this role, you will lead Esko's global earned media and communications strategy, building brand visibility, media relationships, and thought leadership as Esko, Artworkflow, and Global Vision come together as one business under Veralto. You will work closely with our global growth, content, product, commercial, and executive teams, as well as with our external PR agencies, to increase Esko's share of voice and brand presence across markets worldwide. This is a remote role, and you should expect some international travel to meet media, partners, and stakeholders across Europe and beyond.
A Typical Day Will Look Like
•Develop core media messaging and positioning that clearly articulates Esko's value across audiences and global markets, especially as Esko, Artworkflow, and Global Vision come together as one brand
•Translate business priorities into compelling media communication tactics that secure global media coverage, and track results to continually improve reach and business impact
•Build and manage strategic relationships with international media, influencers, and key external stakeholders to grow Esko's share of voice
•Manage media outreach, interviews, bylines, press materials, and reputation management – working with outsourced PR agencies today, with an eye toward building more capability in-house over time
•Plan and execute integrated media campaigns and high-visibility moments – aiming for four to six major visibility opportunities a year – alongside tradeshows and field marketing efforts
•Act as a strategic communications partner to the executive team, securing media interviews and executive visibility that positively impact the Esko brand and lead generation
•Partner closely with growth, content, product, commercial, and executive teams to keep messaging aligned with go-to-market and market-expansion plans
•Identify and support thought-leadership opportunities for Esko's subject-matter experts through content, speaking engagements, and external platforms
Requirements
•Bachelor's degree in Communications, Public Relations, Marketing, or a related field
•+3 years of experience in media, communications, or marketing communications, including prior experience working for a B2B business
•Proven experience managing external and internal communications in a B2B, international, multi-market environment
•Strong media relations awareness and a demonstrated ability to build relationships from scratch and grow their value over time
•Excellent project management skills, able to own a process end-to-end and orchestrate logistics across a cross-functional organization
•Experience in the graphic arts or packaging industry is a strong plus - especially on the brand-owner / packaging-buyer side (e.g. CPG, food)
•Experience supporting executive-level communications
•Fluent, excellent-level English is required
What We Offer
•The chance to build a brand-new global communications function from the ground up, as Esko, Artworkflow, and Global Vision come together as one business
•Direct, high-visibility partnership with Esko's executive team, shaping how the company shows up in the market globally
•Opportunity to collaborate internationally across multiple product teams
Esko is proud to be a Product Quality & Innovation company in Veralto (NYSE: VLTO). Veralto is a $5B global leader in essential technology solutions made up of over 16,000 associates across our Water Quality and Product Identification segments, united by a powerful purpose: Safeguarding the World's Most Vital Resources.
