About Clariness
Clariness accelerates medical innovation by improving access to clinical trials, potentially helping patients receive needed treatments faster.
Responsibilities
•Own and optimize the CRM platform and customer database, ensuring data quality, governance, and compliance
•Develop and manage audience segmentation strategies for CRM initiatives and multi-channel marketing campaigns
•Plan, execute, and optimize email, SMS, and digital marketing campaigns to drive patient recruitment and engagement
•Design and maintain automated customer journeys, lifecycle campaigns, and personalized communication strategies
•Monitor campaign performance, database health, and marketing KPIs, providing actionable insights to improve efficiency and ROI
•Ensure CRM and marketing activities comply with applicable privacy, healthcare, and marketing regulations
•Collaborate with Marketing, Patient Recruitment, Analytics, IT, Compliance, and external partners to improve marketing technologies and campaign performance
Requirements
•Bachelor's degree in Marketing, Business, Information Systems, Healthcare Administration, or a related field
•5+ years of experience in CRM, marketing operations, customer database management, or a similar role
•Experience managing customer databases, audience segmentation, marketing automation, and email and SMS campaigns
•Strong understanding of digital and performance marketing, including campaign optimization, attribution, and conversion measurement
•Strong analytical skills and experience using reporting and marketing analytics tools for data-driven decision-making
•Experience with CRM, marketing automation, analytics, and advertising platforms such as HubSpot, Braze, Twilio, Google Analytics 4, Meta Ads, Google Ads, Tableau, Power BI, or similar tools
•Fluent English and proven experience in the U.S. digital environment, including knowledge of U.S. consumer behavior, advertising platforms, campaign practices, and market-specific regulations
•Excellent communication, project management, and stakeholder management skills
Nice to have: experience in regulated industries such as healthcare or life sciences, with knowledge of data privacy and compliance requirements
Conditions
•Full-time, unlimited employment
•Flexible working hours
•Personal development budget and professional and personal development opportunities
•Regular team events and an open feedback culture
•Opportunity to work on varied activities and challenging projects with personal responsibility
•Supportive, open company culture and collaboration with a diverse, professional team
•Test-based selection process: introductory call (30 min), technical interview, Senior Leadership Interview, Take Home Test, Demo Day, and decision
