ASBIS

Social media & paid social specialist in consumer tech

In short

This remote mid-level role manages social media content and paid advertising campaigns across Meta and TikTok for consumer technology and gaming brands. The company is a large, financially strong multinational, and the position requires hands-on experience with Meta Ads Manager, TikTok Ads Manager, and analytics tools like GA4 and Meta Pixel. It demands strong analytical skills and B2+ level English and Russian.

About the Role
We are looking for a Social Media & Paid Social Specialist to manage and optimize social media activities and paid advertising campaigns across multiple consumer technology and gaming brands. The role combines content publishing, social media operations and paid social campaign management across Meta and TikTok platforms, working closely with marketing, content and design teams to support brand growth and product launches.
Responsibilities
•Manage and schedule content across Meta platforms and TikTok
•Launch and optimize paid social campaigns in Meta Ads Manager and TikTok Ads Manager
•Manage audiences, budgets and campaign performance
•Run A/B testing and optimize creatives, targeting and campaigns
•Monitor key metrics (CTR, CPC, CPA, ROAS) and prepare performance reports
•Collaborate with internal teams on campaigns and launches
Requirements
•Hands-on experience with Meta Ads Manager and TikTok Ads Manager
•Experience managing paid social campaigns and social media activities
•Knowledge of audience targeting, retargeting and conversion tracking
•Experience with GA4, Meta Pixel and UTM tracking
•Strong analytical and organizational skills
•English and Russian language level B2+
Nice to Have
•Experience with consumer brands, retail or e-commerce
•Experience with gaming or consumer electronics
•Knowledge of TikTok Shop
•Exposure to influencer marketing
•Reporting skills in Looker Studio or Power BI
Conditions
•Opportunity to work for a financially strong, fast-growing multinational company
•Constant interaction with global teams of professionals
•International career opportunities
•Access to continuous professional development: training, certification programs, events, and team buildings
•Competitive salary package and motivation scheme
•Life events' gifts, corporate presents and awards, years of service bonuses
•Special prices for the Company products

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