The Role
Aspen Technology, Emerson's industrial software business, is seeking a Social Media Specialist to help strengthen the company's social media presence, expand engagement with key audiences and establish a scalable employee advocacy program.
This role will support the development and execution of social media strategies that advance AspenTech's corporate, product, customer, event, cultural and thought leadership priorities.
While LinkedIn is AspenTech's primary platform today, this position requires broader social media expertise, including content strategy, audience engagement, executive visibility, employee amplification, platform best practices, analytics and governance. The role also requires effective collaboration with key internal stakeholders, including the video team on integrated YouTube strategies, the creative team on design and with Emerson's enterprise social media team on overall best practices.
The ideal candidate has at least 4 years of experience managing social media programs within a B2B technology environment and a demonstrated ability to collaborate effectively with senior leaders, subject matter experts and executive stakeholders. This individual combines strong writing, creative and storytelling skills with a data-driven mindset and a deep understanding of how social media can be used to build thought leadership, increase visibility, drive audience engagement and extend corporate reach through executive and employee advocacy.
Your Impact
•Manage AspenTech's day-to-day social media presence
•Create and publish social content aligned with organizational priorities
•Partner with senior executives, business leaders and subject matter experts to develop engaging social content that elevates their expertise and advances company objectives
•Establish and scale AspenTech's employee advocacy initiative, creating the strategy, governance model, content distribution processes, participant engagement programs and performance metrics needed to expand employee-driven reach and brand visibility
•Translate complex technical, industrial and business topics into compelling social content for target audiences
•Manage and maintain the social media editorial calendar
•Identify opportunities to increase engagement, reach, audience growth and employee advocacy
•Develop and advance considerations for an expanded social channel strategy
•Monitor industry trends, competitor activity and emerging social media platform capabilities
•Analyze content performance and provide regular reporting and recommendations to improve results
•Collaborate with creative services, video production and content teams to develop high-performing visual and multimedia content
•Leverage AI-enabled tools to improve content creation, workflow efficiency and performance optimization
•Ensure all content aligns with AspenTech brand, messaging, editorial, legal and governance standards
What You'll Need
•Bachelor's degree in Communications, Marketing, Journalism, Public Relations or a related field
•4+ years of professional experience managing social media programs, preferably within a B2B technology organization
•Demonstrated expertise in social content strategy, publishing, audience engagement and analytics, with a focus on LinkedIn
•Proven success increasing reach, engagement and follower growth through LinkedIn programs
•Experience working directly with senior leaders and executives in a professional communications, marketing or content role
•Demonstrable writing, editing and storytelling skills
•Strong project management skills with the ability to balance multiple stakeholders and deadlines
•Experience using LinkedIn analytics and social media management platforms
•Strong interpersonal skills and confidence interacting with executive audiences
•Ability to translate complex technology topics into compelling content for business and technical audiences
Preferred Qualifications
•Experience in industrial software, enterprise software, SaaS, AI, automation, engineering, manufacturing technology or related B2B industries
•Experience developing or managing employee advocacy programs
•Knowledge of content amplification strategies and employee engagement best practices
•Experience creating or managing multimedia content, including short-form video and executive video content
•Familiarity with generative AI tools for content creation and optimization
Compensation
The salary range for this role is $61,100.00 - $76,400.00. This range represents what the company in good faith believes is the range possible for base compensation for this role at the time of this posting. The company may ultimately pay more or less than the posted range based on several factors. This range may be modified in the future. This role is also eligible for bonus or variable incentive pay. Additionally, the company offers a comprehensive benefits package including paid time off, charitable giveback day, medical/dental/vision insurance, and retirement benefits to eligible employees.
