dentsu

(Senior) Specialist, Optimization

In short

This role operates and optimizes performance marketing / EC advertising campaigns for clients in fast food, sporting goods retail, and healthcare, under the Carat brand of dentsu. It requires proficiency in Google Ads (especially keyword experience) and GA performance analysis, plus willingness to learn other ad platforms like Meta, LINE, TTD, Taboola, and MOMO ads. The position involves close collaboration with a department manager and a performance deputy manager on weekly/monthly reporting and campaign optimization.

Job Description
Assist with launching ads and optimizing performance marketing campaigns, while also supporting ad platform-related issues.
1.Operate and maintain EC performance ads for fast food, sporting goods retail, and healthcare clients, working together with the department manager
2.Work together with a Performance Deputy Manager to produce weekly reports, optimization adjustments and recommendations, and monthly closing reports
3.Be proficient in Google Ads (keyword experience especially required), and be able to gain insights from GA performance data, thinking together with the team about how to improve submission processes, urgent adjustments, and copy/creative material management
4.Experience operating other platforms is a plus (not required to know them all), such as: Meta, LINE lap, TTD, Taboola, MOMO ads, etc. If needed, training will be provided — candidates should keep a mindset of being willing to learn other operating platforms
Location: Taipei - No. 77, Songgao Rd., Xinyi Dist.
Brand: Carat
Time Type: Full time
Contract Type: Permanent

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