(Senior) Specialist, Optimization
In short
This role operates and optimizes performance marketing / EC advertising campaigns for clients in fast food, sporting goods retail, and healthcare, under the Carat brand of dentsu. It requires proficiency in Google Ads (especially keyword experience) and GA performance analysis, plus willingness to learn other ad platforms like Meta, LINE, TTD, Taboola, and MOMO ads. The position involves close collaboration with a department manager and a performance deputy manager on weekly/monthly reporting and campaign optimization.