About the Role
The Senior Marketing Manager - Solutions will lead the development and execution of CDW's go-to-market strategy for Data & Artificial Intelligence solutions. This is a strategic and hands-on role responsible for translating CDW's Data & AI capabilities into compelling customer propositions, impactful marketing campaigns, and clear market messaging. Working closely with Sales, Solutions, OCTO, Services, and Partner Marketing teams, you will drive awareness, engagement, pipeline growth, and business impact while positioning CDW as a trusted Data & AI partner for customers.
What You Will Do
•Build, shape and continuously evolve CDW's Data & AI go-to-market proposition, creating clear and compelling customer value propositions.
•Develop and deliver integrated marketing plans and campaigns across digital, content, events, seller enablement, customer engagement and partner-funded activities.
•Translate complex Data & AI technologies into accessible, customer-focused messaging for both technical and non-technical audiences.
•Collaborate with Sales, Solutions, OCTO, Services and Marketing teams to create joined-up campaigns that align technical capability with customer needs.
•Partner with the Partner Marketing team to identify vendor alignment, MDF opportunities and co-funded campaigns that support wider business objectives.
•Use customer insights, market trends and sales priorities to define target audiences, personas, verticals and campaign strategies.
•Create messaging frameworks, campaign narratives, proof points and content that strengthen CDW's position within the Data & AI market.
•Measure and analyse campaign performance, using data and insights to optimise future activity and demonstrate business impact.
•Support commercial objectives by driving demand generation, strengthening customer engagement and influencing pipeline growth.
•Manage multiple campaigns, stakeholders, timelines and dependencies, ensuring delivery to a high standard and within agreed objectives.
What We Expect of You
•8+ years of experience in B2B technology marketing.
•Proven track record of developing and delivering integrated multi-channel marketing campaigns.
•Strong understanding of technology solutions and the ability to translate technical concepts into clear, customer-focused messages.
•Knowledge of Data & AI trends, markets and customer challenges, with experience promoting Data & AI-related solutions.
•Experience building go-to-market strategies, propositions and messaging frameworks.
•Excellent stakeholder management skills with the ability to influence and collaborate across multiple teams.
•Strong project management and organisational skills, with the ability to manage competing priorities.
•Analytical mindset with experience measuring campaign performance and using insight to optimise outcomes.
•Commercially focused, with an understanding of how marketing contributes to pipeline generation and business growth.
•Experience working with partner-funded marketing programmes or MDF is advantageous.
•Bachelor's degree in Marketing, Business, Communications or a related discipline is desirable.
CDW is committed to being an AI-fluent organization
As a leader, you will champion and be accountable for our vision of becoming an AI-fluent organization. We expect leaders to model curiosity, encourage responsible AI adoption, and foster a culture of continuous learning. You don't need deep technical expertise, but you should be comfortable exploring how AI can enhance strategy, decision-making, and team performance. Your role includes guiding others in building confidence and capability with AI tools and practices, while promoting openness to experimentation and shared learning.
About Us
CDW is a Fortune 500 technology solutions provider that helps businesses, government, education, and healthcare organizations achieve what's possible through technology. As a full-stack, full-lifecycle technology partner, CDW brings deep expertise, strong relationships, and broad industry knowledge to help turn ideas into outcomes.
