dentsu

Senior Digital Planner

In short

This Senior Digital Planner role at an agency involves developing data-driven digital media strategies, managing client relationships day-to-day, and coordinating with Creative, Performance and Trading teams to execute campaigns. It requires at least 3.5 years of digital media planning experience, familiarity with platforms like DV360, Google, Meta, TikTok, CM360 and research tools like Euromonitor or GWI, and fluency in both English and Vietnamese. The position is based in Ho Chi Minh City on a full-time, fixed-term contract.

Purpose
The purpose of this role is to assist the team in their day to day duties and coordination of campaigns and initiatives.
Key Accountabilities
•Develop data-driven digital strategies and plans with reasonable findings from: Client brief, Competitor tracking, Audience analysis, Media approach, Media implementation, Budget & KPIs
•Acts as the point of contact to all day-to-day operational inquiries while building trust and maintaining strong relationships with clients
•Works with cross functional teams including Creative, Performance & Trading / Buying to ensure strategic & deployable plan & translate strategic vision into tactical solutions to ensure the performance of campaign
•Campaign Reporting & Analysis
•Other tasks as assigned by Line Manager
Requirement
•Minimum 3.5 years experience in digital media planning and execution
•Strong client-facing & communication skills
•Understanding of digital media ads platform (i.e., DV360, Google, Meta, TikTok,…) & tracking platform (i.e., CM360, Sizmek,…)
•Be fluent in market & audience research tool (i.e., Euromonitor, GWI,…)
•Good command of spoken & written English and Vietnamese is a must
•Detail-oriented, data-driven & solution-driven mindset
•Responsive & able to work in high pressure environment and resolve client issues in high speed
•Able to work collaboratively across teams
Location
Ho Chi Minh City
Time Type
Full time
Contract Type
Fixed Term Contract (Fixed Term)

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