IT UNISOFT GROUP

Senior Digital Marketer

In short

A senior digital marketer role based in Tashkent for a company seeking someone to own marketing end-to-end — strategy, lead generation, and performance channels (Meta Ads, Google Ads, LinkedIn B2B) — not just run campaigns. Requires 4–5 years of digital marketing experience with proven cases of driving leads and sales, strong understanding of KPIs and unit economics, and the ability to make independent decisions. Experience in fintech, automotive sales, travel, B2B or marketplace is a strong plus. Office-based work in Tashkent, near Kosmonavtlar metro station.

About the Role
We are looking for a strong Senior Digital Marketer to join our team in Tashkent.
We need a specialist who doesn't just launch ad campaigns, but can manage marketing end-to-end, build strategy, and bring real business results.
Main Responsibilities
•Develop and implement digital marketing strategy
•Work with lead generation and the sales funnel
•Manage Meta Ads, Google Ads, and other performance channels
•Develop B2B audience and company page via LinkedIn
•Plan and optimize the marketing budget
•Analyze CPL, CAC, ROAS, CTR, conversion rate, and other KPIs
•Coordinate content, targeting, design, and sales teams
•Test new acquisition channels
•Prepare regular reports and proposals based on marketing results
Requirements
•At least 4–5 years of experience in Digital Marketing
•Strong hands-on experience in performance marketing
•Real cases of bringing leads and sales through marketing
•Understanding of analytics and marketing unit economics
•Ability to make independent decisions and take ownership of the marketing process
•Strong strategic and commercial thinking
Will Be a Big Advantage
•Fintech experience
•Automotive sales experience
•Air tickets / travel experience
•Experience in B2B or marketplace direction
Location
📍 Tashkent city, Kosmonavtlar metro station
🏢 Work format: office

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