We offer:
•Medical insurance
•Hybrid work schedule
•Every Friday working day until 4.00pm
•Support program during the adaptation period of new employees, excursion to the plant
•Transfer to the office and back
•Free parking
•Corporate mobile phones
•Corporate discount on all our products
•Corporate events (team building, mountain hikes, New Year's party)
•Corporate gifts for significant dates (employee's birthday, Children's Day, New Year)
Main tasks:
•Drive brand growth in terms of market share, penetration, and sales
•Strengthen brand equity (awareness, consideration, preference)
•Ensure sustainable profitability of the brand/portfolio
•Identify growth opportunities (new segments, channels, innovations)
•Deliver successful innovation and product launches
•Contribute to P&L management
Functional responsibilities:
•Develop and execute brand strategy and long-term growth plans
•Analyze market trends, competitors, and consumer behavior; track and evaluate brand performance and KPIs
•Lead new product development (NPD) and innovation projects
•Develop communication from scratch
•Plan and execute integrated marketing campaigns (ATL/BTL/Digital)
•Manage marketing budgets, monitor ROI and campaign effectiveness
•Lead cross-functional project teams
•Mentor and guide junior team members (1 JBM & 1 EBM)
Minimum requirements:
•Minimum of 4 years of experience in FMCG marketing
•Profound analytical skills
•Proficiency in MS (PowerPoint, Excel)
•English language - advanced level
•Innovation and NPD leadership
•Team leadership and mentoring
