Work Model
This role can be performed remotely from an approved location, with flexibility based on business needs and applicable requirements.
Scope of Role
The Sales Manager, OEM & Retrofit, Finland & Baltics supports NICOTRA GEHARDT (a Regal Rexnord company) and is responsible for driving profitable growth with original equipment manufacturer (OEM) customers and in the retrofit and replacement market, expanding market presence and developing strong customer relationships across Finland, Estonia, Latvia and Lithuania. The role includes direct responsibility for developing and managing OEM customers across the region, identifying new business opportunities and growing existing accounts. It also focuses on identifying opportunities to upgrade, replace and improve customers' existing installed equipment and systems. It combines strategic market development with hands-on sales execution and requires close collaboration with OEM customers, end users, service partners, distributors and internal commercial, technical and operational teams.
Tasks
•Develop and execute the regional sales strategy for OEM customers and the retrofit and replacement market in line with company objectives.
•Achieve agreed revenue, margin, order intake and market-share targets.
•Develop and manage OEM customer relationships, identify, qualify and win new OEM business, and secure retrofit and replacement business with end users, facility owners, service companies, contractors, consultants, distributors and other channel partners.
•Develop existing OEM and retrofit key accounts through structured account plans, site engagement, regular business reviews and value-based selling focused on customer requirements, lifecycle cost, reliability and energy efficiency, and map the installed base to identify retrofit opportunities.
•Build a strong pipeline, maintain accurate forecasts and keep customer and opportunity data current.
•Monitor OEM customer requirements and market opportunities alongside the ageing installed base, customer maintenance needs, energy-efficiency requirements, regulatory developments and competitor activity, translating these OEM and retrofit market drivers into commercial actions.
•Prepare proposals, quotations and commercial agreements, and lead negotiations within approved pricing and contractual guidelines.
•Coordinate technical and commercial support to ensure the right solution, service level and customer experience.
•Support product launches, campaigns, exhibitions, customer events and other regional marketing activities.
•Provide regular performance updates, market intelligence and recommendations to the Sales Director.
•Ensure all activities comply with company policies, ethical standards and applicable laws.
Requirements
•Proven B2B sales experience with OEM customers and in the retrofit, replacement or aftermarket business, preferably within the fan industry, HVAC, energy efficiency or a related sector.
•Demonstrated success in business development, key-account management and solution sales.
•Strong commercial judgement, including experience with pricing, margins, contracts and negotiations.
•Ability to work independently across several countries while collaborating effectively in an international matrix organisation.
•Fluent written and spoken English and Finnish.
•Valid driving licence and willingness to travel regularly.
Personal Profile
•Results-oriented, proactive and accountable.
•Skilled at building trust and long-term business relationships across cultures.
•Structured and analytical, with strong planning and prioritisation skills.
•Clear and persuasive communicator with a consultative sales approach.
•Comfortable balancing strategic development with day-to-day sales activity.
•Curious, adaptable and motivated by growth and continuous improvement.
Key Measures of Success
•Revenue, order intake and gross-margin performance against budget.
•Growth of the qualified OEM and retrofit pipeline.
•New customer acquisition and growth within strategic accounts.
•Market coverage and partner performance across the assigned territory.
•Customer retention, satisfaction and quality of commercial execution.
Conditions
We offer an influential role with the opportunity to shape, build and grow the OEM and retrofit business across Finland and the Baltic region. You will be given significant freedom with clear accountability, allowing you to set priorities, develop the market and turn your own initiatives into results. This is a genuine opportunity to establish something meaningful in the region, create lasting customer and partner relationships and leave a visible commercial footprint. You will also have direct access to decision-makers and the support of experienced commercial, technical and operational colleagues in an international organisation. The role provides varied customer interaction, exposure to different markets and the opportunity to work with high-quality, energy-efficient solutions that create measurable value for customers. We also offer professional development, product and application training, opportunities to build a broad international network, a competitive compensation package and the tools and flexibility required to succeed in the role.
About Regal Rexnord
Regal Rexnord is a publicly held global industrial manufacturer with 30,000 associates around the world who help create a better tomorrow by providing sustainable solutions that power, transmit and control motion. The Company's electric motors and air moving subsystems provide the power to create motion. A portfolio of highly engineered power transmission components and subsystems efficiently transmits motion to power industrial applications. The Company's automation offering, comprised of controls, actuators, drives, and precision motors, controls motion in applications ranging from factory automation to precision control in surgical tools. The Company's end markets benefit from meaningful secular demand tailwinds, and include factory automation, food & beverage, aerospace, medical, data center, warehouse, alternative energy, residential and commercial buildings, general industrial, construction, metals and mining, and agriculture. Regal Rexnord is comprised of three operating segments: Industrial Powertrain Solutions, Power Efficiency Solutions, and Automation & Motion Control. Regal Rexnord has offices and manufacturing, sales and service facilities worldwide.
