About Us
Diageo is home to some of the world's most iconic drinks, sold in approximately 180 countries, with more than 200 brands. From Johnnie Walker and Guinness to Tanqueray, Smirnoff, and Don Julio, we create brands chosen for life's moments — from everyday connections to milestone celebrations.
Role Responsibilities (Success Criteria)
1.Contribute to distributor capabilities so the responsible distributor meets sales, market share, numeric and weighted distribution, and other performance criteria; track these KPIs and maintain regular information flow with Diageo's internal units. Contributes to distributor growth and distribution performance.
2.Ensure implementation of campaigns shared by Diageo Trade Marketing in the distributor's region (costs borne by Diageo); on behalf of the distributor, request module or point-specific investments from Diageo internal units in compliance with Competition Law; ensure the distributor acts according to Diageo standards and that implementations are carried out correctly. Contributes to distributor growth and distribution performance.
3.Collaborate with Diageo Supply Chain for accurate and effective product supply to distributors within the area of responsibility; ensure measurement and reporting of the distributor's sales service quality, efficiency parameters, and other operational performance. Develop distributor collaboration and contribute to systematizing processes; manage distributor stocks correctly.
4.Work in coordination with Diageo Supply Chain and the Distributor Field Operations Specialist to contribute to VMI (automatic stock management) processes; participate in pre-demand meetings to share regional insights; set up S&OP (Sales and Operations Planning) processes together with the Diageo regional sales manager and customer service team, and subsequently manage this process for the responsible distributor. Develop distributor collaboration and contribute to systematizing processes; manage distributor stocks correctly.
5.Regularly review operational data with the distributor, perform the necessary numerical analyses to realize the targets given to the distributor by Diageo, and make accurate sales and distribution recommendations to the distributor. Develop distributor collaboration.
6.Provide accurate feedback to Diageo's Sales Strategy, Planning and Development groups about the distributor's region, contributing to the creation of correct targets and strategies. Develop distributor collaboration.
7.Monitor the correct implementation of all systems and procedures shared by Diageo; ensure distributor stock, collateral, and collection systems operate error-free and risk-free, making necessary arrangements with relevant internal units. Develop distributor collaboration.
8.Coordinate with Diageo Trade Marketing and the Distributor Commercial Operations Specialist teams to ensure tracking of POSM materials delivered to and distributed in the field by the distributor, and audit that stocks and outflows are recorded correctly. Ensure POSM distribution and implementation is done accurately and on time.
9.Manage, on Diageo's behalf, the regular Business Review meetings, Joint Business Plans (JBP), Performance Scorecard tracking, and Distributor Capability Development programs between Diageo and the distributor, coordinating with the Distributor Commercial Operations Specialist. Develop distributor collaboration.
10.Ensure the services the responsible distributor provides to points of sale comply with Diageo standards, and regularly accompany field visits to directly track sector developments; plan field trainings and feedback meetings. Increase coverage quality (high shelf availability and correct visibility).
11.Review the content of P&L and stock profit tables received from distributors by the Diageo Sales Strategy unit together with the distributor finance team; personally verify the accuracy of this data through warehouse and field visits, and provide timely data flow to the Diageo Sales Strategy unit. Based on this data, analyze the distributor's efficiency opportunity areas and provide recommendations to the distributor. Do it in the desired manner and on time.
12.In cases of distributor consolidation, region change, or contract content revision, carry out the contract renewal process steps directed by Diageo Sales Strategy; collect the necessary documents and signatures from the distributor completely and accurately, and deliver them to relevant teams within the requested timeframe. Do it in the desired manner and on time.
13.In any return process approved by Diageo, ensure the products to be collected back from the distributor are complete and accurate, coordinate between relevant teams at Diageo and the distributor, and track the return transactions. Subsequently, review return reports for the relevant distributor; perform root cause analysis and guide the distributor and relevant Diageo units on actions to reduce the return rate. Do it in the desired manner and on time.
14.In accordance with training received, report the Quality audit processes to be carried out at distributor warehouses; coordinate with relevant units to track distributor development plans and report on the development of distributor functions. Do it in the desired manner and on time.
15.Within periodic internal audit processes coming from Diageo's internal units, audit the accuracy of the distributor's shipments to sub-channels and their compliance with Diageo working principles; report this in the requested format and timeframes to relevant Diageo units (the distributor operational audit procedure will be published separately). Do it in the desired manner and on time.
16.Coordinate with internal units to plan necessary training for the distributor (or distributor teams) delivered by the Diageo Sales Competency unit (Commercial Competency, Quality, Food Safety and Environmental Management systems, Business Ethics, Competition Law, etc.); where assigned as trainer, deliver this content directly to the distributor/distributor teams. Do it in the desired manner and on time.
17.Fulfill the requirements of Diageo's Quality, Occupational Health and Safety, Food Safety, and Environmental management systems; work in compliance with relevant legal requirements; contribute to the effectiveness and continuous improvement of the systems. Fulfill management system requirements.
18.Fulfill the requirements of Diageo's business ethics and procedures, work in compliance with the rules, and follow their updates. Fulfill management system requirements.
19.With the distributor's knowledge and coordination, provide training and good practice sharing to the Distributor Customer Manager and Distributor Field Operations Specialists on Diageo products, sales approach, and general commercial development topics. Support the implementation, within the distributor's own organization, of field sales training content prepared centrally by Diageo. (This support does not involve giving direct instructions to distributor employees, managing their daily work, or evaluating their performance.)
Required Experience / Skills
Flexibility is key to our success. Discuss what flexibility means to you so you can be supported in managing your wellbeing and balancing priorities from day one.
We recognize and reward performance, offering our team a highly competitive Rewards and Benefits package.
Additional Information
•Worker Type: Regular
•Primary Location: Istanbul/Europe-1 Sales Office
•Job Posting Start Date: 2026-10-26
Recruitment Fraud Warning
Protecting candidates is very important to us. All communications regarding your application will come from an email address ending in @diageo.com. We never ask for money during our recruitment process.
