Rosewood Amsterdam

Sales manager in MICE

In short

This onsite role leads the Groups and MICE sales segment for a luxury hotel in Amsterdam, working closely with Revenue Management, Marketing, Events, and Operations teams to drive revenue and build long-term client relationships. The company is Rosewood Amsterdam, a luxury hospitality brand, and the role includes mentoring junior sales colleagues and stepping in for the Director of Sales when absent. It demands significant luxury hotel sales experience, a strong MICE and Groups track record, and fluent English.

About the Role
As part of our Sales & Marketing team, you will play a pivotal role in strengthening Rosewood Amsterdam's position within the luxury hospitality market. Working closely with Revenue Management, Marketing, Conference & Events, Reservations, Rooms, Food & Beverage, and hotel operations teams, you will help drive revenue growth while cultivating long-term relationships with key clients and industry partners.
Responsibilities
•Lead and grow the Groups and MICE segment, driving profitable business from assigned domestic and international markets
•Develop and execute annual sales strategies and account plans aligned with budget objectives, commercial priorities, and hotel need periods
•Build and maintain strong relationships with corporate clients, meeting and event agencies, destination management companies, and other key group business producers
•Identify, qualify, and convert new business opportunities while growing existing accounts to maximize revenue and long-term account value
•Conduct impactful site inspections, client presentations, familiarization trips, sales calls, and commercial negotiations
•Partner closely with Revenue Management, Reservations, Events, Food & Beverage, Rooms, and Finance teams to ensure commercially sound proposals and seamless operational handovers
•Monitor pipeline activity, production performance, conversion trends, and market intelligence to identify opportunities and implement corrective actions where required
•Represent Rosewood Amsterdam at industry events, trade shows, sales missions, networking opportunities, and client engagements
•Provide coaching, mentorship, and day-to-day support to colleagues within the Sales team, fostering development and accountability
•Lead the Sales department in the absence of the Director of Sales, maintaining departmental priorities and supporting business continuity
•Own monthly reporting for the Groups segment and contribute valuable insights to forecasting, budgeting, and commercial planning activities
Requirements
•Significant experience in luxury hotel sales with a strong track record in Groups and MICE business development, account management, and conversion
•Confident commercial professional with a deep understanding of group pricing, revenue optimization, forecasting, and account strategy
•Established relationships within corporate, MICE, agency, and intermediary markets, and enjoys developing new business opportunities globally
•Exceptional communicator and relationship builder with outstanding presentation, negotiation, and influencing skills
•Experience mentoring or leading colleagues; can confidently guide a team while maintaining a collaborative and supportive approach
•Highly organized, analytical, and comfortable managing multiple priorities while maintaining attention to detail
•Strong commercial judgment; thrives in a fast-paced environment where proactive decision-making is valued
•Proficient in hotel sales systems, CRM platforms, Microsoft Office applications, and performance reporting tools
•Fluent in English; additional languages are considered an advantage
•Genuine passion for luxury hospitality and consistently demonstrates professionalism, integrity, and service excellence
Benefits
•Flexible working hours
•Paid time off
•Complimentary room nights
•Learning and development opportunities
•Global career opportunities
•Industry-leading paid parental leave supporting eligible associates across all paths to parenthood

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