TOMRA

Sales Development Representatives – UK Sales Operations

In short

Sales Coordinator role at TOMRA's Belgrade Shared Service Center, acting as operational partner to the UK Key Account and Sales teams. Covers CRM/pipeline ownership, quotation coordination, proposal and tender support, and Sales-to-Operations handovers across the full commercial lifecycle. Requires 2+ years in Sales Operations, Coordination or a comparable B2B role, strong stakeholder coordination skills, excellent English, and solid Microsoft 365/CRM experience. Hybrid position based in Belgrade, full-time, mid-level.

About TOMRA
TOMRA was founded in 1972, based on the design, manufacturing and sale of reverse vending machines (RVMs) for automated collection of used beverage containers. Today TOMRA provides solutions that enable the circular economy with advanced collection and sorting systems, and food processing by employing sensor-based sorting and grading technology. At TOMRA, we value and encourage innovation, passion and responsibility in everything we do. The TOMRA Group employs over 5,000 people globally and is listed on the Oslo Stock Exchange (OSE: TOM). TOMRA was named Norway's Most Innovative Business in 2023 & 2025.
TOMRA Collection is a leading innovator in the circular economy and Clean Loop Recycling. Founded on the invention of the world's first reverse vending machine, we are now responsible for approximately 91,000 installations across more than 60 markets. By providing an effective and efficient way of collecting, sorting and processing containers, TOMRA's reverse vending systems make it easy for consumers to recycle and contribute to a more sustainable planet.
The Shared Service Center (SSC) in Serbia serves as a strategic enabler for TOMRA Collection Europe, providing a strong operational backbone to support scalable growth across markets. By centralizing key services such as remote monitoring, first-line support, and service coordination, and leveraging Serbia's strong talent pool and English proficiency, the SSC improves consistency, efficiency, and execution across Europe.
Responsibilities
Take ownership of the operations behind a growing sales organisation. TOMRA Collection is looking for an experienced Sales Coordinator to join our team in Belgrade and become a key operational partner to our UK Key Account and Sales teams. If your background is in Sales Operations, Commercial Operations, Sales Coordination or Sales Support, this is an opportunity to take on broader ownership and play an important role in how a busy international sales organisation operates.
This isn't a role about simply processing requests. You'll take ownership of the processes and coordination behind major customer opportunities, helping ensure that quotations, approvals, CRM data, technical information, proposals and internal actions keep moving. Working closely with UK Key Account Managers and Sales Managers, you'll provide the structure and operational discipline that enables the sales team to concentrate on customers and commercial opportunities.
•Drive sales operations and coordination, maintaining visibility of opportunities, actions, owners, deadlines and customer commitments
•Own CRM and pipeline quality, helping maintain accurate account, opportunity, timing, value and next-action information in UPSales
•Coordinate the quotation process, from customer requirements and internal approvals through to accurate commercial documentation
•Support pipeline and forecasting activities, ensuring high-quality information is available for pipeline reviews and management reporting
•Enable Key Account Managers, preparing information for important customer meetings and driving agreed actions afterwards
•Coordinate commercial and technical information, connecting Sales with Technical, Operations, Finance, Legal, Marketing and other specialists
•Support proposals and tenders, coordinating inputs, documentation, deadlines and quality
•Strengthen Sales-to-Operations handovers, ensuring won opportunities are properly documented before moving into execution
•Improve commercial processes, identifying unnecessary delays, information gaps and opportunities to improve workflows, templates, CRM usage and standardisation
More than traditional Sales Support
The Key Account Manager retains ownership of the customer relationship, commercial decisions, negotiations and closing. You own much of what makes the commercial process work effectively around them. That means proactively following up actions, connecting stakeholders, resolving gaps and maintaining momentum until there is a clear outcome or agreed next step. For someone coming from Sales Operations, this offers exposure across the commercial lifecycle, including CRM and pipeline management, quotations, proposals, technical coordination, operational handovers and process improvement.
Requirements
•2+ years' experience across Sales Operations, Sales Coordination, Sales Support, Commercial Coordination, Customer Operations or a comparable B2B environment
•Strong experience coordinating commercial processes and multiple stakeholders
•Excellent spoken and written English
•Experience working with CRM, ERP or other business systems and maintaining high-quality commercial data
•Excellent organisation and attention to detail
•Strong Microsoft 365 skills, particularly Excel, PowerPoint, Teams, Outlook and Word
•A commercial mindset and an understanding of how internal processes ultimately affect customers
•Confidence working across Sales, Technical, Operations and Finance
•The ability to manage multiple priorities and deadlines without losing visibility
•Most importantly, a strong sense of ownership and follow-through
Advantageous: experience supporting a UK or international sales organisation, experience with technical B2B products, quotations, proposals, tenders, UPSales, Dynamics 365, Order-to-Cash or shared-service environments.
Conditions
You'll have the opportunity to work across the full commercial process, rather than owning one narrow piece of Sales Administration. You'll support UK customer opportunities from pipeline and quotation through commercial coordination and ultimately into operational handover. You'll also have scope to identify recurring problems and improve the templates, workflows, approval routes and CRM practices that underpin the sales process. For an experienced Sales Operations professional, it's an opportunity to combine commercial operations, stakeholder management and process improvement within an international environment.
•The opportunity to drive visible, business-critical internal improvements
•A stable position in a global, sustainability-driven company
•An international working environment with strong collaboration across Europe
•Competitive salary and benefits aligned with the Serbian market
•Opportunities for professional development and internal growth
•A supportive culture built on responsibility, trust, and continuous improvement
•A unique chance to be a critical part of taking business growth to the next level
•Work in a collaborative and innovative environment
Please apply by sending a CV, a few words about yourself, and why you are interested in the position and joining TOMRA, written in the "Message to Hiring Team" field. Applications are continually assessed, so early application is encouraged.

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