About the Role
SumUp's Key Account Sales team is growing across Northern and Central Europe, with a focus on helping SMB merchants in Hospitality, Retail, and Beauty grow their businesses through SumUp's ecosystem of products. We're looking for a sales leader to help us grow our Key Account motion across the UK, Germany, the Netherlands, and the Nordics.
Responsibilities
•Lead and support Key Account sales teams across the UK, Germany, the Netherlands, and the Nordics.
•Coach Team Leads and Account Executives to improve their sales skills, customer conversations, pipeline generation, and deal execution.
•Bring your understanding of the SMB market into our sales strategy, helping teams better understand customer needs and buying behaviours.
•Help teams identify and win high-value SMB merchants across Hospitality, Retail, and Beauty.
•Monitor sales performance, pipeline, conversion, and activity levels, using data to identify where teams can improve.
•Work with local sales leaders to share successful approaches and adapt them to different markets.
•Help build and improve our Key Account sales playbook, making sure it is practical and relevant for our customers and sales teams.
•Create a strong coaching and feedback culture, helping salespeople and Team Leads develop their careers.
•Partner with Marketing, Product, Solutions Engineering, and Customer Success to improve our proposition and customer experience.
•Work closely with senior commercial leadership to share market insights, challenges, and opportunities.
Requirements
•Experience with SMB customers is essential. We're looking for someone who has spent significant time selling to or working with SMBs and understands the realities of this segment.
•Strong experience in B2B sales, ideally working with SMB or mid-market customers.
•A good understanding of how SMBs buy, what matters to them, and how to build a sales approach around their needs.
•Experience managing, coaching, or developing salespeople and/or sales leaders.
•A track record of delivering commercial results and using sales data to understand performance.
•Experience with outbound sales, pipeline generation, and developing effective sales processes.
•The ability to work across different markets and adapt your approach to local customer and team needs.
•Strong communication and stakeholder management skills, with the ability to build relationships across Sales and other functions.
•A practical and hands-on approach — you're comfortable getting close to the details, working with teams, and helping solve problems.
Nice to Have
•Experience in fintech, payments, SaaS, technology, or a similar B2B environment is a plus.
•Familiarity with modern sales tools such as Salesforce, LinkedIn Sales Navigator, MixMax, Lusha, or similar platforms is a plus.
Conditions & Benefits
•Opportunity to work with a truly global, multicultural team from our central London office in an office-first environment.
•Commitment to Diversity and Inclusion: be part of a workplace that values different perspectives and fosters an inclusive culture.
•Enrolment onto our Virtual Stock Option programme, giving you a stake in SumUp's future success.
•28 days of annual leave, plus bank holidays and additional special leave.
•Annual Learning & Development budget to support your professional growth.
•Private medical insurance, including dental and optical cover.
•Salary sacrifice commuter benefits via Gogeta.
•Pension scheme with employer matching contributions.
•Life insurance from MetLife worth 2× your salary.
•Break4me: one-month paid sabbatical after three years of service.
•Referral bonus programme for introducing exceptional talent to SumUp.
