Your Role:
•Analyze market and customer requirements, competitive activities and relevant trends; segment target groups and derive insights for marketing.
•Adapt and continuously refine global positioning, value proposition, core messages and marketing strategy for defined products or solutions to local conditions.
•Plan, coordinate and manage product launches and product-related marketing projects; track work packages, deadlines, budgets and results.
•Develop integrated marketing and communication concepts for online and offline channels and implement them in collaboration with internal and external partners.
•Create, maintain and prepare sales tools, product information, presentations, training and campaign materials for professional approval.
•Support sales and other internal target groups through product briefings, training, market and competitive information, and benefit arguments.
•Act as an interface between product management, sales, marketing, international stakeholders and external service providers.
•Evaluate the effectiveness of measures based on agreed goals and KPIs, derive learnings and initiate optimizations.
Your Profile:
•Completed degree in ophthalmic optics or optometry, or master craftsman in ophthalmic optics, or comparable qualification; supplemented by further training or certification in project management, digital marketing, marketing analytics or comparable additional qualification.
•Relevant professional experience in marketing, product marketing or a comparable market- and product-related function.
•Solid knowledge of market analysis, segmentation, positioning, marketing mix, campaign planning and product launches.
•Existing expertise in managing internal stakeholders as well as external agencies and service providers.
•Experience in an international or regulated company environment.
•Very good German and English skills, written and spoken.
About the Company:
ZEISS Vision Care is a leading provider of spectacle lenses and innovative vision solutions, continuously working to improve customers' visual quality sustainably and with an eye to the future. Products range from customized progressive lenses to award-winning measurement systems.
