About the Role
Omada Identity is a leading cloud-based Identity Governance and Administration platform. We help enterprises ensure that the right people, applications, and AI agents have the right access to the right resources, at the right time. We are looking for a Product Marketing Manager to support Product Strategy by sharpening our product story and equipping Sales and Customer Success to communicate its value.
Responsibilities
•Work closely with the Product Management organization to turn win/loss patterns and field feedback into useful input on roadmap, pricing, and packaging.
•Ensure Sales, Customer Success, and Marketing have the positioning and materials they need for product launches and feature releases, with the level of support scaled to each release.
•Own buyer personas aligned with Omada's ideal customer profile (ICP).
•Represent buyer needs and market dynamics in product and go-to-market discussions.
•Maintain clear, differentiated product positioning and messaging, ensuring consistent use across communication channels, including the website, presentations, and campaigns.
•Track competitors and relevant market developments, maintain battlecards, share timely updates, and synthesize insights from analyst research and Product Management.
•Define the messaging and competitive resources that Account Executives, Sales Engineers, and Customer Success Managers need for deals and renewals.
•Partner with Sales Enablement on training delivery and Product Management on technical content.
Requirements
•At least 2 years of product marketing experience, preferably in cybersecurity, identity, or enterprise SaaS.
•Deep knowledge of IAM, IGA, PAM, or adjacent identity security domains.
•Strong understanding of enterprise IT buyers, including CISOs, IT Directors, and IAM architects.
•Experience supporting product launches and developing buyer personas that inform product and go-to-market decisions.
•Excellent written and verbal communication skills, with the ability to translate technical concepts for business and technical audiences.
•Strong competitive intelligence skills: tracking developments, synthesizing insights, and sharing them effectively.
•Ability to lead cross-functional projects, influence without direct authority, and manage multiple priorities with ownership from start to finish.
•Bachelor's degree or higher in IT, business, marketing, or a related field.
•Fluent written and spoken English.
Nice to have: Experience with enterprise buyers for whom data sovereignty is an important purchasing consideration.
Conditions
•Direct exposure to customers, partners, and Omada's product leadership.
•A team built for cloud-native, AI-assisted development, where you are a peer of senior product and engineering leaders.
•Competitive compensation and benefits, with details shared by our Talent Acquisition team during the process.
•Opportunity to work with passionate, competent people, experts within their field, in an informal and agile organization with a flat structure.
•A culture anchored in core values of ambition, teamwork, constant care, and creating value.
