About
Wonderskin is a fast-growing beauty brand redefining long-wear makeup through innovation, performance and a "lifeproof" philosophy. Best known for our proprietary Wonder Blading technology and cutting-edge formulas, we make products built to keep up with real life: bold colour, lasting wear, and confidence that doesn't fade. As Product Marketing Manager, you will make sure we know why they matter, who they're for, and how to explain them better than anyone else in the category.
Responsibilities
•Run ongoing competitive tracking across beauty and skincare: new launches, pricing, claims, positioning, retailer placement and social conversation
•Produce regular competitor and category reports with clear "so what" recommendations, not just data
•Identify white space, emerging trends and threats early, and flag them to Brand and Product
•Monitor retailer and marketplace performance (e.g. Sephora, Ulta, Amazon, DTC) to understand where we win and lose against competitors
•Synthesise customer reviews, social listening, surveys and community feedback into actionable insights
•Build and maintain a clear understanding of our core audiences, their needs and the language they use
•Commission or run lightweight research (surveys, concept tests, messaging tests) to validate positioning
•Work alongside the brand, product and marketing team to develop positioning, key messages and proof points for every product and range
•Help shape product narrative: what it is, who it's for, why it's different and why people should believe us
•Create and maintain messaging frameworks, product claims guidance, and a single source of truth for product information
•Work alongside the senior brand manager and copywriter, to ensure all product messaging is customer-first, stays on-brand and is aligned with our brand voice
•Help build new product launch briefs for the creative team, working alongside the innovation and brand teams, to stick to timelines, then coordinating with cross-functional teams to deliver projects
•Help oversee the packaging process to ensure that not only is packaging consumer-centric but conveys the right and correct messaging
•Contribute to go-to-market and planning for new launches and relaunches, from pre-launch through post-launch review
•Prepare retailer-facing and internal launch materials, including sell-in decks, product one-pagers and training content
•Partner with the innovation team on the pipeline, offering input on consumer need, competitive gaps and commercial potential
•Contribute to range strategy, pricing and packaging perspectives and hero-product prioritisation
•Recommend how to refresh, reposition or retire products based on performance and market shifts
•Equip the copy and creative team with the briefs and information needed to tell the product story consistently
•Help brief creative, copy and content teams with clear insight-led direction on new product launches to enable them to plan for their channels
•Support the education team to help train customer service, retail partners and sales teams on product knowledge and key product messages
•Work with Regulatory, Legal and Compliance team to ensure claims are substantiated and that we are not at risk
•Track how messaging and launches perform across channels and feed learnings back into the strategy
•Report on product, competitor and campaign performance to Brand and senior leadership
Requirements
•6+ years in product marketing or category marketing, ideally in beauty, skincare or personal care
•Proven experience launching products and building positioning or messaging frameworks that deliver commercial success
•Strong analytical skills, comfortable turning data and research into clear recommendations
•Excellent writer who can make complex product benefits simple and desirable
•Skilled at working across teams and influencing without direct authority
•Highly organised, able to manage multiple launches and deadlines at once
Nice to have
•Experience in DTC beauty brands
•Familiarity with social listening, review analysis and competitive intelligence tools
•Understanding of beauty claims, regulations and substantiation
•Experience running consumer research or testing
•A genuine passion for beauty and how people use it
Conditions
No conditions stated in the posting.
