О компании
Cook Medical is a global, family-owned medical device company that has been improving patients' lives since 1963 through ethical business practices and innovative healthcare solutions.
Задачи
•Collaborate with senior specialty leadership to align priorities, projects, and plans within the Aortic specialty
•Influence specialty business strategy and direction
•Align mid-term marketing strategy and annual marketing plans with business goals, brand strategy, and brand perception improvement
•Develop global go-to-market strategies with product management, sales, and global functions
•Develop value propositions, claims, and messaging in alignment with brand guidelines
•Ensure successful execution of global and regional product launches
•Use customer personas and buyer journeys to develop marketing strategies and plans
•Review and approve campaign tactics and marketing materials in line with advertising and promotions compliance
•Engage with customers and subject matter experts to understand markets and customer needs and inform marketing strategy
•Establish objectives for campaigns and channels, including customer meetings and events
•Provide measurable input to marketing and specialty processes, systems, and operational plans
•Work independently to understand root causes of unique and difficult issues
•Manage large, complex marketing initiatives of strategic importance involving cross-functional teams
•Foster and maintain a workplace culture respectful and supportive of individual differences
•Work and interact effectively and professionally with people throughout various levels of the global organization
•Maintain company values, policies, and standards
•Ensure that Cook's Code of Conduct is considered in all business matters carried out on Cook's behalf
Требования
•Bachelor's degree in marketing, science, or business
•At least 10 years of relevant experience in strategic marketing
•Experience developing effective marketing strategies and plans that drive business goals
•Analytical and problem-solving skills with an operations mindset
•Experience working with sales and marketing teams
•Experience in brand management and product marketing
•Effective oral and written communication skills
•Ability to travel globally and domestically
Условия
•Competitive, performance-related compensation and benefits
•Paid time off and holidays
•Hybrid or remote work options where possible
•Learning opportunities, educational assistance, and development programs
•Health and wellness initiatives, social activities, and community engagement
•The position is global in scope, and Cook Medical is open to location for the right candidate
