Equativ

Product Marketing Manager/ apprenticeship starting 2027

In short

This apprenticeship (starting 2027) is for a Product Marketing Manager role at Equativ, an adtech company, based onsite in Paris. The role covers newsletters, customer communications, marketing collateral, competitive analysis and blog writing, supporting the product marketing team. It requires a Business School student (BAC+3/5) specialized in marketing, fluent in English, with strong curiosity, design sensibility and communication skills.

About the team
It is the responsibility of our Product Marketing team to make sure that the world knows about Equativ and all of the awesome things our solutions can do. The team is composed of straightforward and creative individuals shaping our brand across the globe. They are the heart of Equativ's global awareness and play a major role in orchestrating the global launches of new innovative solutions, communicating Equativ's value proposition to customer facing teams and ensuring product success.
Responsibilities
Reporting to our product marketing director in charge of supply, emerging channels and retail media, your main tasks will be:
•You'll be in charge of promoting our product and solutions by coordinating monthly and quarterly newsletters designed in 4 languages
•You'll be in charge of coordinating the creation of our quarterly customer QBR template for our customer-facing teams
•You'll plan and execute customer communication in the interface to announce new features and product releases
•You'll create and update marketing collaterals: sales deck, product sheet, case studies, etc.
•You will run competitive analysis to get a better understanding of market trends
•You'll support the product marketing managers in launching new products (customer usage analysis, survey, …)
•You'll write blog articles about our products and market trends
•You'll also do many other things. Our job is different everyday… market and company are growing and moving so quickly
Requirements
•BAC+3/5 Business School Student Specialized in Marketing
•Comfortable with a native-English speaking environment
•Fluency in English is required (verbal and written)
•French is a plus
•Strong curiosity to learn about a new industry: adtech, retail media
•Strong curiosity to learn how to use new tools
•Strong design and aesthetic sensibility
•Outstanding communication skills, both verbal and written; ability to synthesize complex ideas
•Creativity and capabilities to bring new ideas
•Be a good team player

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