About the Role
Working at Infobip means being part of something truly global. With 75+ offices across six continents, Infobip is shaping how more than 80% of the world connects and communicates, contributing to the world's largest and only full-stack cloud communication platform. Infobip operates with an AI-first mindset, embedding intelligent tools into daily workflows.
What This Role Is About
You will join Infobip as a Senior Product Marketing Manager focused on AI, helping Infobip lead in next-generation, AI-driven customer engagement solutions. You will shape go-to-market strategy, positioning, and messaging for the AI portfolio. You will work closely with the AgentOS Product Marketing, Business Unit go-to-market, PR, and Marketing teams, as well as Product, Sales, and Revenue, turning complex capabilities into clear customer value and strong market impact.
Responsibilities
•Build and own the AI Narrative Framework (approved claims, proof points, and terminology), supported by competitive intelligence and a shared AI asset library for all Business Unit teams
•Build and execute go-to-market strategies, including positioning, messaging, and pipeline-building initiatives
•Translate technical product features, including AI-related capabilities, into clear customer value propositions and strategic reasons to buy
•Enable Sales and partners with the "Why Infobip AI" sales play, an objection handling guide, and an AI narrative for resellers, system integrators, and independent software vendors
•Build market credibility through analyst relations (Gartner, Forrester, and IDC), the annual State of AI report, POV papers, and an AI press programme
•Gather customer proof points and develop customer stories, ROI and business case frameworks, and an AI Customer Advisory Board of 8-12 enterprise customers
•Represent Infobip externally at 4-6 events a year, owning abstracts and speaker prep, and activate co-marketing with leading LLM vendors
What Makes You a Strong Fit
•7+ years of experience in B2B marketing within platform, infrastructure, or multi-product environments
•Experience working in matrixed organisations
•Fluency in enterprise AI (LLMs, retrieval-augmented generation (RAG), and agents)
•Excellent written communication skills
•Exposure to analyst relations
•Hands-on, execution-focused approach to B2B marketing and sales enablement, with the ability to turn technical features into compelling messaging that addresses real customer pain points
•Data-driven, adaptable, proactive, and positive, and comfortable influencing decision-making across different seniority levels within complex organisations
Requirements
•Background in Communications Platform as a Service (CPaaS) or communications platforms
•Experience with Gartner Magic Quadrant and Forrester Wave reports
•Experience marketing to both business and technical buyers
Benefits
•Financial rewards & recognition - A fair compensation aligned with your experience, industry, and market standards, performance-driven bonuses, regular reviews to support your growth and recognize your contributions, and a culture that values your impact.
•Flexible work arrangements - In-person collaboration combined with remote work and flexible working hours.
•ESOP (Employee Stock Ownership Plan) - Opportunity to share in the company's success through stock options.
•Work-life balance and Well-being - Time off when needed, special leave days for life's big moments, and a flexible hybrid work model tailored to local regulations.
•Career mobility - Internal mobility, upskilling, and mentorship to help shape your career path.
•Professional development - Onboarding, mentorship, and training programs.
•International mobility - Short and long-term opportunities in Infobip's Hubs worldwide.
