About the Role
This position can be based in Germany. Join Sobi and play a key role in shaping our presence and reputation in Germany. As a brand-focused marketing professional, you will help strengthen Sobi's position as a trusted partner within the healthcare community, building meaningful stakeholder relationships and driving the successful development and delivery of pre- and post-launch marketing initiatives. Working closely with local and global colleagues across Marketing, Medical Affairs and Patient Access, you will translate brand strategy into impactful local activities that address customer needs, support business objectives and ultimately contribute to improving outcomes for patients.
Brand Strategy & Product Management
•Develop and execute the German country brand plan, including local strategic and tactical adaptations and budget management, ensuring alignment with the global brand strategy
•Act as the key local contact for Sobi HQ and the global marketing team, representing German market needs and ensuring effective alignment between global initiatives and local priorities
•Lead strategic product management and drive internal alignment across relevant functions to ensure a coordinated approach to brand development
•Take ownership of product-related communications, ensuring clear, consistent and compelling messaging across relevant channels
•Monitor brand performance and evaluate the effectiveness of current strategies, identifying opportunities to adapt plans and maximise impact throughout the year
Marketing Execution & Communications
•Develop and deliver impactful branded and non-branded marketing initiatives that bring core product messages to life and meet the highest standards of compliance, including promotional materials, digital channels, websites and social media
•Lead the development of strategic communications and training materials for internal and external audiences, working closely with Medical Affairs colleagues to ensure scientific accuracy, credibility and consistency
•Support the training and development of internal teams and external stakeholders, equipping them with the knowledge and resources needed to communicate effectively
•Drive the successful execution of key marketing projects in line with the local strategy, helping to strengthen Sobi's position and recognition in the German market
Cross-Functional Collaboration
•Partner closely with local Medical Affairs and Patient Access colleagues to develop and deliver an integrated marketing strategy that reflects local customer needs and market requirements
•Contribute local market insights and customer perspectives to global strategy development, helping ensure that global initiatives remain relevant and effective in Germany
•Build strong working relationships across functions to support coordinated planning, effective execution and consistent communication
Performance, Budget & Business Planning
•Prepare monthly sales commentary, analysing sales trends and performance to identify relevant developments, opportunities and potential challenges
•Monitor marketing expenditure against the agreed budget, ensuring responsible resource allocation and effective cost management
•Contribute to accurate forecasting and ongoing performance reviews, using data and insights to inform decisions and support the delivery of business objectives
Requirements
You are a commercially minded, curious and proactive professional who enjoys understanding customer needs, turning insights into meaningful action and bringing strategies to life. You may already have experience in pharmaceutical marketing, or you may be an experienced pharmaceutical sales professional looking to take the next step in your career.
•Education: A degree in Business Administration, Natural Sciences or a related discipline, or an equivalent qualification
•Pharmaceutical Expertise: Several years of experience in product marketing within the pharmaceutical industry
•Therapeutic Area Knowledge: Experience in metabolic diseases, diabetes, cardiology or lipid metabolism would be an advantage
•Technology & Data Focus: A strong affinity for data and hands-on experience using AI tools to optimise marketing processes and generate customer insights
•Mindset: A strong performance and results orientation, combined with an innovative and strategic way of thinking
•Communication: Fluency in German and English, both written and spoken, with the ability to communicate confidently with internal and external stakeholders
All Sobi employees need to demonstrate behaviors in line with Sobi's core values: Care, Ambition, Urgency, Ownership and Partnership.
About Sobi
Sobi is a global specialized biopharmaceutical company dedicated to rare diseases, with over 1,900 employees in more than 30 countries. The company offers a competitive benefits package to support the health and happiness of its staff.
