Sokin

Product manager in fintech

In short

Senior Product Manager role at Sokin, a B2B fintech payments company, owning the client-facing onboarding journey (self-serve, light-touch, white-glove) across Sales, Implementation and Compliance. Requires 3+ years of product management experience in B2B fintech, with background in onboarding, KYC/KYB or identity verification, and strong analytical skills for funnel and conversion optimization. The role is hybrid in Belgrade, working closely with Engineering, Design, Data, Marketing and Compliance teams.

About the Role
We are looking for an ambitious, driven Product Manager to own the client-facing onboarding journey at Sokin. At Sokin, we are building a world-class product team that can help us remove the borders, barriers and burdens from global business. Sokin is a next-generation B2B financial services provider, enabling businesses to make and receive global payments with greater speed, lower cost, and total transparency.
Responsibilities
•Define and communicate the onboarding experience strategy and roadmap, aligned to the company's vision and to the Onboarding objectives
•Own the client-facing journey for each service level (self-serve, light-touch and white-glove), and the handover points between Sales, Implementation and Compliance
•Diagnose conversion and drop-off by region and by step, run experiments on forms, copy, validation and conditional logic, and remove the friction that causes abandonment
•Work with the Onboarding Decisioning team and Compliance so that the journey and the case work behind it run as a single system with shared targets
•Work with Engineering on the integration with the verification platform and on end-to-end instrumentation: time to trade, drop-off by step, manual touchpoints per case and cost per onboarding
•Measure and grow Sokin Direct counterparty invitations as an acquisition channel, from invite to onboarded account
•Spend time with clients, Sales, Implementation and Support to see where onboarding stalls and validate product solutions
•Work from Sokin's Jobs to Be Done catalogue: describe the jobs your customers and internal users hire your product for, the outcomes that matter, and the evidence behind them, and keep that picture current
•Work closely with Design, Data, Marketing and Sales to launch improvements and measure their impact
•Act as the primary point of contact for all onboarding experience product-related enquiries
Requirements
•You have 3+ years experience in product management and are excited by building B2B fintech products and have experience in onboarding, KYC/KYB, identity verification or other high-friction regulated journeys
•You're analytical: you enjoy funnels, A/B tests and finding the pattern behind a drop-off, and you have used data to move conversion
•You own your roadmap and can identify problems, make decisions and drive things forward without waiting to be managed
•You're comfortable working with compliance, risk and legal stakeholders, designing journeys that are user-centric while remaining compliant
•You enjoy working in cross-functional teams alongside engineers, designers and other functions to deliver value to users
•You have enough technical depth to work closely with engineers on API integrations and third-party platforms
•You love solving problems in innovative and creative ways
•Curious and inquisitive: you ask why before you build, dig into the data and the customer's real situation, follow questions past the first answer, and are never satisfied with "that's how it has always been done"
•Comfortable using AI in your role: you use AI tools as a matter of course to research, draft, analyse and prototype at speed, and you stay fully accountable for the result. AI is a tool that sharpens your judgement and never replaces it: you check what it gives you, and the thinking stays yours
•Candidates will need to have the right to work in the jurisdiction that they are looking to work in
Conditions
As a growing global startup with bases across multiple countries, we were established on and continue to promote an agile, flexible working culture.

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