Description
As Senior Product Manager Awareness & Lead Acquisition East, you own the full awareness and lead-generation journey across Germany, Austria, Switzerland, Poland, the Czech Republic and Slovakia. You define the strategy behind how LYNX earns brand awareness and generates qualified leads, brand positioning, content, paid and organic acquisition, campaigns, landing pages and marketing automation; then turn it into a roadmap your squad executes. You'll work hand-in-hand with the West team for one consistent marketing approach, and with Client Acquisition on smooth lead handover through to conversion.
Tasks
•Define a multi-quarter vision for Awareness & Lead Acquisition in the East markets, including a clear STP (segment, targeting, positioning) model.
•Own and prioritise a living roadmap for acquisition capabilities.
•Drive initiatives from discovery through implementation, with clear epics, stories and trade-offs.
•Analyse customer behaviour, campaign performance, competitor activity and market trends.
•Own OKRs measured by brand awareness, MQLs, cost per lead, conversion rate and ROMI.
•Ensure marketing and acquisition capabilities comply with privacy and financial promotion requirements.
•Coach Product Owners and Business Analysts and raise product standards across the squad.
Requirements
•You're a senior product leader with real performance-marketing chops and a genuine feel for the Eastern/Central European market.
•5+ years in product management with proven, measurable business outcomes; ownership of a squad-level scope.
•Strong experience with digital marketing, acquisition funnels and customer research/experimentation.
•Data-driven mindset: marketing analytics, KPI management, self-serve BI or basic SQL.
•Strong stakeholder management across Marketing, Engineering, Sales and Operations.
•Experience operating in regulated contexts (privacy, security, KYC/AML/MiFID).
•Fluent English and German or Czech, spoken and written.
Nice to have
•Experience within fintech, brokerage or financial services.
•Deep SEO, SEA and paid-media expertise.
•Experience with CRM, marketing automation and attribution modelling.
Conditions
•A senior role with real ownership over how LYNX builds brand awareness and generates leads across Eastern Europe.
•Close collaboration with senior management and specialists across the organisation.
•A fixed 13th-month salary.
•Pension scheme NL/DE/BE.
•Travel expense reimbursement.
•An annual training budget of €2,000 to support your professional development.
•Regular team activities, drinks and company events.
