Position Summary
As a Product Manager, you will play a vital role in driving the success of Samsung Air Solutions in the Southeast Asia and Oceania (SEAO) region. Collaborating with key stakeholders and Suwon office (in South Korea), you will be responsible for developing and executing the HVAC (Heating, Ventilation, and Air Conditioning) product and marketing strategy tailored for Singapore market.
Success in this role requires strong collaboration with subsidiaries and Suwon office, as well as the ability to build and maintain robust relationships in this fast-paced environment. Your efforts will ensure the effective delivery of strategic initiatives.
Role and Responsibilities
•Oversee the Samsung air conditioner product portfolio for both B2C and B2B in the Singapore subsidiary (SESP)
•Collaborate with the Suwon and SEAO offices to drive product portfolio management and product roadmap, ensuring optimal product mix and pricing strategies for profitable growth in SESP
•Manage the 3-month rolling sales forecast, demand planning, and P&L, including sales and marketing expenses
•Work closely with Sales and Supply Chain teams to drive accurate sell-in and sell-out forecasts, and to manage channel weeks of supply and ageing inventory
•Develop, execute, and improve go-to-market (GTM) strategies, including product positioning, market segmentation, channel mix, and competitive landscape
•Conduct regular market sensing, pin-to-pin competitor benchmarking, analysing product specifications, pricing by segment, and key promotions
•Lead end-to-end new product launches for the Singapore HVAC market, including launch events
•Develop and implement HVAC marketing campaigns and promotions across channels
•Track performance of new product launches, including developing and maintaining the KPI dashboard
•As the product expert, identify marketing support requirements and create compelling marketing materials such as digital assets, product brochures, and sales and marketing toolkits
•Collaborate with cross-functional teams to develop multi-touchpoint marketing campaigns that drive awareness, lead generation, and partner engagement, both online and offline
•Occasional travel within Southeast Asia & Oceania and to Suwon office in South Korea
Skills and Qualifications
•Bachelor degree in Business, Engineering or a related field
•At least 6 years of experience in product management / development in relevant industries
•Strong business acumen and commercial mindset to connect technology, product features and customer benefits
•Experience in international, multi-cultural / multi-layered, dynamic environment
•Ability to work effectively across internal and external organizations
•Agility and resilience to work and influence within Samsung matrix environment at a local, regional and global level
•Structured and strong in analytical skills
•Excellent verbal and written communication skills in English
•Willingness to travel within SEAO and Suwon, South Korea, as necessary
