About Johnson & Johnson
At Johnson & Johnson, we believe health is everything. Our strength in healthcare innovation empowers us to build a world where complex diseases are prevented, treated, and cured, where treatments are smarter and less invasive, and solutions are personal. Through our expertise in Innovative Medicine and MedTech, we are uniquely positioned to innovate across the full spectrum of healthcare solutions today to deliver the breakthroughs of tomorrow, and profoundly impact health for humanity.
Job Function: Marketing
Job Sub Function: Advertising & Promotions
Job Category: Professional
Location: Horsham, Pennsylvania, United States of America
About the Role
Johnson & Johnson is currently recruiting for a Product Director, Professional Promotion Marketing for Rybrevant, located in Horsham, PA.
About Oncology
Our expertise in Innovative Medicine is informed and inspired by patients, whose insights fuel our science-based advancements. Our Oncology team is focused on the elimination of cancer by discovering new pathways and modalities to finding treatments and cures.
The Product Director will be accountable for understanding and implementing strategies to influence Rybrevant Fastpro and Lazcluze treatment in the Lung Cancer disease state. In addition, you will be responsible for driving the strategies to include development and implementation of health care professional marketing plans and initiatives in the Lung Cancer marketplace. In this role, you will craft marketing strategies that help providers reimagine care and redefine living for patients with Lung Cancer.
Position Description
•Leads Peer-to-Peer marketing strategy for Rybrevant and Lazcluze, including building, training & evolving our Speaker Bureau
•Leads development of comprehensive marketing plans, including strategy, positioning, and messaging, to achieve business goals
•Ensures strategies, marketing assets and tactical plans are developed and performed in close partnership with Global Commercial Strategy Organization, Sales, Sales Learning & Development, Medical Affairs, and key internal partners
•Customize brand messaging and lead the development of regional marketing campaigns to address unique customer challenges; tactics could include personal, non-personal, and medical education
•Lead advisory boards, analytics, and market research to generate insights for marketing initiatives in partnership with the insights and analytics team
•Shape and participate in advisory boards, congresses and attend scientific sessions where needed
Qualifications
Requirements
•A minimum Bachelor's degree is required; MBA or advanced degree in related field is helpful
•A minimum of 7 years of relevant business experience, including pharmaceutical and healthcare knowledge
•A minimum 5 years' experience in Sales, Marketing, Managed Care Account Management, Pricing and/or related fields and/or experience in a qualified leadership development program
•Proven proficiencies in marketing, project management, and clear communication
•Ability to travel up to 20%, which may include overnight and weekend travel
Preferred
•People leadership experience
•Experience in oncology
•Previous sales experience
•Experience with product launch
•Demonstrated commitment to learning emerging technologies, such as AI, through exploration, iteration, and applying new tools over time
Preferred Skills
AI solution evaluation, Brand Marketing, Brand Positioning Strategy, Business Alignment, Customer Centricity, Customer Intelligence, Data Analysis, Data-Driven Decision Making, Developing Others, Execution Focus, Financial Analysis, Inclusive Leadership, Leadership, Market Expansion, Product Development Lifecycle, Product Management, Product Portfolio Management, Product Strategies, Risk Assessments, Stakeholder Management, Strategic Thinking, Team Management
