Medtronic

Principal Market Development Specialist, Coronary Renal Denervation - Baton Rouge, LA

In short

Principal Market Development Specialist for Medtronic's Renal Denervation (RDN) launch team, driving market development and education for a new hypertension therapy across large IDNs in the Baton Rouge, LA territory. The role requires partnering with cardiologists, hospital executives, and sales teams to build awareness, programs, and strategic alignment for patient access to care. It demands a Bachelor's degree plus 7+ years of marketing, program/market development, or sales experience (or 5 years with an advanced degree), willingness to travel up to 50%, and a valid driver's license.

Careers that change lives start here
Medtronic is a global leader in healthcare technology with a Mission to alleviate pain, restore health, and extend life. Our 95,000 employees work across more than 150 countries to put patients first — developing innovative medical technologies that improve the lives of 72+ million patients each year.
A Day in the Life
Renal Denervation (RDN) is an innovative procedure that helps patients lower blood pressure. The technique targets specific nerves near the kidneys that can become overactive and cause high blood pressure, also known as hypertension. High blood pressure is a global epidemic, affecting one-third to one-half of adults.
We are hiring a Principal Market Development Specialist to join our RDN Field Market Development Team. The Field Market Development Team supports the hypertension (HTN) patient journey to ensure the right patients have access to this therapy. The Senior Market Development Specialist is a seasoned professional with a commercial marketing or sales background, and will drive increased focus on high profile regional markets across large IDN's.
This is a unique opportunity to be part of a dynamic team that will be responsible for introducing a new therapy that will potentially transform healthcare in the United States. Renal Denervation (RDN) has the potential to be a multibillion-dollar market globally over the next five years. Medtronic is a leader in the RDN field, with FDA approval of the Symplicity Procedure, effective November 17, 2023. Come join the US RDN launch team for a once-in-a-career opportunity to help bring a novel therapy to US Hypertension (HTN) patients.
We look for leaders at every level who have a clear vision of where we are going and how to get there, bold inclusive thinkers who create new ideas and bring our best solutions forward to benefit our patients, business partners, and customers.
We are seeking a committed professional to join our team. While this is a remote position not located at a physical Medtronic site, the candidate hired will be required to reside within the territory and travel to multiple accounts throughout the region. A valid driver's license is essential for this role. Ability to travel up to 50% of the time.
The candidate for the Principal Market Development Specialist role is based in Baton Rouge, LA. Territories are subject to change based on business and operational need.
As a Principal Field Market Development Specialist, you will play a key role in shaping and driving local market development and education efforts. You will partner closely with your sales, proceduralists, and non-invasive partners to educate and increase access to care for HTN patients by building awareness, program development, and strategic alignment.
This is a unique opportunity to be part of a dynamic and quickly expanding team that is responsible for introducing this new therapy that will transform healthcare in the United States. Renal Denervation (RDN) has the potential to be a multibillion-dollar market globally over the next five years. Come join the US RDN launch team for a once-in-a-career opportunity to help bring a revolutionary therapy to US Hypertension (HTN) patients.
We look for leaders at every level who have a clear vision of where we are going and how to get there, bold inclusive thinkers who create new ideas and bring our best solutions forward to benefit our patients, business partners, and customers.
A Day In the Life
•Implementing and piloting the strategy for the organization, ensuring alignment with broader organizational launch and therapy objectives
•Leading clinical data and program planning discussions with administrators and physician stakeholders to enable and streamline the pathway to care for patients
•Identifying key stakeholders to create partnerships with Interventional Cardiologists, HTN specialists (Gen Cards, Nephrology, Primary Care, Nursing, pharmacy, etc), and hospital executives to develop awareness within the service line to champion HTN care
•Understanding customer needs and recommending approved HTN and customer program initiatives to support stakeholder objectives
•Utilizing the RDN customer relationship management software to input and track activity for quarterly productivity reporting
•Overseeing and managing pilot and therapy awareness activities to the local budget allowance
•Collaborating with local sales and clinical counterparts and field-based reimbursement specialist team members to identify and deliver solutions that meet customer needs
•Gaining a deep understanding of hypertension awareness initiatives and customer programs to ensure alignment of materials, programs, solutions, data, and resources that support strategy and activity
•Partnering with the sales team, sales leadership, and marketing on customer expansion strategies and opportunities to reach new physicians
•Supporting and exemplifying a strong culture for the MDS team, centered around collaboration, customer orientation, ethics, and execution
•Participating in targeted Association and Society Events related to Market Development areas of opportunity
•Maintaining compliance, administrative, and expense requirements within the guidelines of Medtronic
Required Qualifications
•Bachelor's Degree plus 7+ years of experience in marketing, program or market development work, sales, or sales support role -OR- 5 years with Advanced Degree
•Ability to travel up to 50% of the time
Preferred Qualifications
•MBA or Master's in Business, Hospital Administration, Nursing, or Life Science
•Healthcare marketing or consultative selling experience in medical devices, pharmaceuticals highly desired
•Experience working in the CV suite of a hospital, such as Cath Lab, CV program coordinator, or CV program leadership
•Experience in developing a new market, i.e. implementation of key tactics, execution and performance tracking
For Baccalaureate degrees earned outside of the United States, a degree that satisfies the requirements of 8 C.F.R. § 214.2(h)(4)(iii)(A) is required.
U.S. Work Authorization & Sponsorship
U.S. work authorization sponsorship (H-1B, TN, J, etc.) is offered exclusively for Principal-level roles and above, where specialized expertise aligns with long-term business needs. Roles below the Principal level require candidates to possess unrestricted U.S. work authorization at the time of hire and for the duration of employment.
Benefits & Compensation
Medtronic offers a competitive Salary and flexible Benefits Package. Salary ranges for U.S (excl. PR) locations (USD): $127,200.00 - $190,800.00.
This position is eligible for a short-term incentive called the Medtronic Incentive Plan (MIP).
The base salary range is applicable across the United States, excluding Puerto Rico and specific locations in California. The offered rate complies with federal and local regulations and may vary based on factors such as experience, certification/education, market conditions, and location. Compensation and benefits information pertains solely to candidates hired within the United States (local market compensation and benefits will apply for others).
The following benefits and additional compensation are available to those regular employees who work 20+ hours per week: Health, Dental and vision insurance, Health Savings Account, Healthcare Flexible Spending Account, Life insurance, Long-term disability leave, Dependent daycare spending account, Tuition assistance/reimbursement, and Simple Steps (global well-being program).
The following benefits and additional compensation are available to all regular employees: Incentive plans, 401(k) plan plus employer contribution and match, Short-term disability, Paid time off, Paid holidays, Employee Stock Purchase Plan, Employee Assistance Program, Non-qualified Retirement Plan Supplement (subject to IRS earning minimums), and Capital Accumulation Plan (available to Vice Presidents and above, or subject to IRS earning minimums).
Regular employees are those who are not temporary, such as interns. Temporary employees are eligible for paid sick time, as required under applicable state law, and the Employee Stock Purchase Plan. Some of the above benefits may not apply to workers in Puerto Rico.

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