Bitpanda

performance marketing specialist in crypto

In short

This senior role leads growth measurement and analytics strategy at Bitpanda, a fintech platform serving over 7 million customers trading crypto, stocks, and commodities across Europe. It involves setting company-wide metrics (CAC, LTV, incrementality), leading forecasting and capital-allocation analysis, and building/mentoring an analytics team while partnering with Finance, Data, and Product leaders. It requires strong SQL and data modeling skills, deep expertise in acquisition economics and experimentation, and proven analytics leadership. The role is hybrid in Barcelona, three days onsite per week.

About Bitpanda
Bitpanda provides a user-friendly investment platform where customers can trade cryptocurrencies, crypto indices, stocks, precious metals, and commodities. Its products serve more than 7 million customers across Europe.
Responsibilities
•Set the Growth measurement strategy and operating model, establishing company-wide definitions for CAC, payback, LTV, cohort performance, and incrementality
•Lead forecasting, performance reviews, and decision-grade analysis to support faster, more reliable, and economically grounded capital-allocation decisions
•Build and mentor a high-performing team of analytics engineers and senior analysts
•Partner with Finance, Data, Product, and channel leaders to establish source-of-truth reporting and automate critical data workflows
•Improve experimentation quality and make insights widely accessible across the organization while maintaining strict analytical standards
Requirements
•Proven track record of building or leading an analytics capability that changes commercial and product decisions beyond basic reporting
•Technical credibility in SQL, data modeling, experimentation, and measurement, with the confidence and expertise to challenge weak analysis
•Deep understanding of acquisition economics, cohorts, incrementality, and forecasting
•Ability to create clarity from fragmented data and prioritize models and metrics that materially improve business outcomes
•Strong cross-functional leadership skills, including guiding analysts and building close partnerships with Data, Finance, Product, and channel owners
Conditions & Benefits
•Competitive total compensation package aligned with Bitpanda's pay-for-impact policy, including participation in its stock option plan
•Confidential coaching, counselling, and mental health resources through OpenUP
•Three additional paid days off in 2027 after six months of employment, on top of standard annual leave
•Unlimited access to Udemy's online course library
•Discounts, rewards, and perks from partners worldwide across lifestyle, wellness, tech, and travel
•Up to eight additional weeks of gender-neutral new parent leave
•Free onsite dining, freshly prepared lunches, and snacks in Vienna, Bucharest, Barcelona, and Berlin
•Recognition and rewards for tenure, Bitpanda-branded merchandise, and company events
•An additional 25 days per year to work from a city or country of choice
•Hybrid schedule: three days onsite and two days from home per week
•EU passport or a valid work permit authorising work in the specified hiring location is required

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