Bitpanda

SEO and web growth manager for investment platforms

In short

This role leads organic search and web growth strategy for a large multilingual fintech investment platform serving over 7 million customers across Europe. It covers technical SEO, site architecture, conversion optimisation, and translating technical issues into engineering priorities, while also leading a small specialist SEO team. The company is a crypto/stock/commodities investment platform, and the role requires significant prior experience owning organic search at scale and leading a team, with hybrid work in Kraków requiring an EU passport or valid work permit.

About Bitpanda
Bitpanda provides a user-friendly investment platform that enables customers to invest in cryptocurrencies, crypto indices, stocks, precious metals, and commodities. Its products serve more than 7 million customers across Europe.
Responsibilities
•Set the organic search and web growth strategy, roadmap, and targets, starting from the existing fix roadmap
•Own technical SEO, site architecture, international search, and content-authority standards across markets
•Own website conversion across landing pages, web-to-app flows, and a structured CRO cadence on high-intent journeys
•Translate crawl, indexation, and performance issues into engineering priorities and secure capacity to deliver them
•Lead the SEO team, determine which specialist roles are needed, and justify them with evidence
Requirements
•Experience owning organic search and web growth for a large, multilingual consumer business where organic search is a primary channel
•Expertise across technical SEO, content authority, and conversion optimisation
•Ability to turn crawl, indexation, site architecture, and performance issues into clear engineering priorities and secure capacity for them in a contested roadmap
•Experience building a disciplined experimentation cadence across landing pages and high-intent journeys
•Experience leading a small specialist team
Nice to have: experience in DACH markets
Conditions
•Competitive total compensation package aligned with Bitpanda's pay-for-impact policy, including participation in the stock option plan
•Confidential coaching, counselling, and mental health resources through OpenUP
•Three additional paid days off in 2027 after six months of employment
•Unlimited access to Udemy's online course library
•Discounts, rewards, and perks from partners worldwide across lifestyle, wellness, tech, and travel
•Up to eight additional weeks of gender-neutral new parent leave
•Free onsite dining, lunches, and snacks in Vienna, Bucharest, Barcelona, and Berlin
•Tenure recognition and rewards, Bitpanda-branded merchandise, and company events
•An additional 25 days per year to work from a city or country of choice
•Hybrid schedule: three days onsite and two days from home per week; exceptions apply to shift-based teams and roles requiring office attendance
•Applicants must have an EU passport or valid work permit for the hiring location

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