About VARM
VARM is a Climate Tech startup that rethinks thermal insulation and helps homeowners modernize their homes for energy efficiency through digital services, contributing to the energy transition.
Задачи
•Develop the Meta and Google performance marketing strategy, including budget forecasting and channel mix decisions
•Set up, scale, and optimize Meta Ads campaigns, including structured creative testing based on clear hypotheses
•Plan, scale, and continuously optimize Google Ads campaigns across Performance Max, Search, and GDN
•Build a systematic testing and measurement framework, including incrementality testing and cross-channel attribution
•Own and continuously develop server-side tracking and conversion setups
•Test landing pages with Content and Design and optimize them for conversion
•Shape and develop the tool landscape, from lead handover to automating recurring processes
•Own SEA activities and monitor SEO fundamentals
•Analyze and forecast marketing KPIs and unit economics, translating findings into budget decisions
Требования
•4–6 Years of performance marketing experience, including several years in an autonomous role with direct budget responsibility
•Hands-on experience with Meta Ads, including Paid Facebook, Paid Instagram, Advantage+, and CBO/ABO structures
•Hands-on experience with Google Ads, including Performance Max, Search, GDN, Smart Bidding, asset groups, and audience signal optimization
•Experience with tracking and measurement setups, including GA4, server-side tracking, Conversions API, and Enhanced Conversions
•Confident use of marketing KPIs and unit economics, plus experience forecasting budgets and results
•Understanding of creative work and experience collaborating closely with Design and Concept
•Nice to have: experience at startups, scaleups, or specialized performance agencies
Условия
•Attractive, fair fixed salary with transparent terms; no complex bonus system
•Permanent contract
•The company has raised €17.5 million in Series A funding
•30 Days of vacation
•Regular offsites, team events, and a Padel or Running Club
•Free coffee, soft drinks, cereal, and snacks
•Choice of MacBook or Lenovo hardware
