Alte Försterei

Performance Marketing Manager

In short

Роль Performance Marketing Manager в футбольном клубе 1. FC Union Berlin — управление платными рекламными каналами и бюджетами, разработка стратегий аудитории и ретаргетинга, аналитика и отчётность по кампаниям. Работа офлайн в офисе на стадионе Alte Försterei в Берлине в составе новой маркетинговой команды. Требуется опыт в performance-маркетинге, уверенное владение Meta, Google или аналогичными платформами, сильное аналитическое мышление и понимание трекинга и конверсионной оптимизации. Плюсом будет опыт в спортивной или футбольной индустрии.

Описание: 1. FC Union Berlin is one of Germany's largest football clubs, with over 70,000 members. Its men's and women's professional teams play in the Bundesliga, and its stadium at Alte Försterei is planned to hold more than 34,000 spectators.
Задачи:
•Plan, manage, and optimize digital advertising campaigns
•Own paid media channels and advertising budgets
•Coordinate internal stakeholders, external service providers, and agencies
•Develop data-driven audience and retargeting strategies
•Ensure tracking, measurability, and reporting
•Analyze campaign results and derive recommendations
•Identify new channels and growth opportunities
•Work closely with Marketing, CRM, and Content
•Help shape processes, structures, and ways of working in a newly established marketing team
•Take ownership, act pragmatically, and independently drive initiatives
Требования:
•Experience in performance marketing
•Confident use of platforms such as Meta, Google, or comparable systems
•Strong analytical thinking
•Understanding of tracking, attribution, and conversion optimization
•Independent, structured, and results-oriented working style
•Interest in automation and AI applications
•Strong sense of responsibility and a hands-on mentality
Будет плюсом: experience in sports or football
Условия:
•Fair compensation and company pension scheme
•Access to home matches
•Discounted BVG company ticket
•Free daily lunch
•Discounts in the fan shop and Corporate Benefits
•Workplace at Alte Försterei stadium

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