Задачи
•Lead and manage a team of performance marketing specialists, providing mentorship and support
•Oversee and optimize advertising platforms such as Amazon Ads, Google Ads, and others to maximize performance and align with key business KPIs
•Develop and execute paid search strategies, using data-driven decision-making and continuously optimizing campaigns
•Work autonomously to deliver key performance goals
•Collaborate with operations, growth, and content marketing teams to optimize landing pages and improve conversion rates
•Align paid search campaigns with business KPIs, focusing on Margin, TACOS, Sales, and ROAS
•Propose new test ideas, explore emerging technologies, and identify potential partners or advertising solutions
•Optimize internal processes within the marketing department
•Ensure accurate and timely daily, weekly, and monthly campaign performance reporting
Требования
•Strong hands-on experience in Paid Search marketing using Google Ads, Microsoft Advertising, Yandex Direct, or Amazon Ads
•Proficiency in data analysis tools such as Excel, Google Sheets, Tableau, Power BI, or Google Data Studio
•Experience presenting advertising campaign outcomes to internal stakeholders or external clients
•Analytical mindset and strong attention to detail
•Proven ability to scale advertising campaigns while maintaining efficiency and performance
•Ability to define technical requirements for analysts to automate reporting processes
•Strong organizational and leadership skills
•Excellent presentation and communication skills
•Fluent English
Будет плюсом: Experience with Amazon Ads
Условия
Hiring process: HR interview, manager interview, and final interview (2–3 weeks)
