Performance Marketer (Part-time)
Location: Europe · Belarus · LATAM
Salary: Paid in USDT
Position summary
%contact_placeholder% is a smart device for kids from Unimatch Lab: a plastic body that takes interchangeable covers, and a screen where the child sees and interacts with characters. The experience is closed and curated, built around the characters and the content designed for them.
You own paid acquisition for %contact_placeholder% in the US, selling the device direct to parents. You launch and run campaigns across Meta, Google and YouTube and TikTok, and build %contact_placeholder%'s visibility in AI search answers, so parents who ask an assistant about devices for kids find %contact_placeholder%.
You set up tracking and attribution, test creatives, audiences and landing pages, and decide where the budget goes based on CAC and ROAS. You work with the %contact_placeholder% team on offers, creatives and the store page.
This is a part-time, remote role. Scope, deliverables and load are set in an SOW.
Key responsibilities
Paid acquisition
•Launch and run campaigns on Meta Ads, Google Ads, YouTube Ads and TikTok Ads for the US market
•Build the account structure, audiences and bidding strategy for each channel
•Reallocate budget between channels weekly based on CAC, ROAS and conversion data
Creatives and conversion
•Plan and run creative tests: hooks, formats, messaging for parents
•Brief the team on new creatives and landing page changes based on test results
•Improve conversion on the landing page and store page together with the team
Measurement
•Set up pixels, conversion API, UTM structure and attribution across channels
•Keep a single dashboard with spend, CAC, ROAS and conversion by channel
•Report weekly: what was tested, what worked, where the budget goes next
GEO
•Build %contact_placeholder%'s presence in AI search answers (ChatGPT, Perplexity, Gemini, Google AI Overviews) for parent queries about devices for kids
•Track how often and how %contact_placeholder% appears in AI answers and improve the content and sources behind it
Required qualifications
•7+ years in performance marketing for D2C or e-commerce brands in the US market
•Hands-on campaign management in Meta Ads, Google Ads, YouTube Ads and TikTok Ads, with results you can show in numbers
•Experience selling a physical product online, from first click to order
•Strong with analytics: CAC, ROAS, LTV, cohorts, attribution; you make budget decisions on data
•Practical understanding of GEO: how brands get cited in AI assistant answers
•English B2+
Preferred qualifications
•Experience marketing consumer electronics, smart devices or kids and family products
•Experience with a product launch: waitlist, preorders, first sales
•Experience with advertising policies for products aimed at families with children
•Use of AI tools to speed up creative production and reporting
Technology stack
•Meta Ads Manager, Google Ads, YouTube Ads, TikTok Ads Manager
•GA4, pixels and conversion API, UTM tracking
•AI assistants and GEO monitoring tools
Success metrics
•CAC and ROAS by channel against plan
•Conversion rate from ad click to order
•Number of creative tests launched and the share that scaled
•%contact_placeholder%'s presence in AI assistant answers for target parent queries
Employment terms
Format
•Part-time, remote, B2B contract
Currency
•USDT
Location
•Europe: European Union, Albania, Andorra, Bosnia and Herzegovina, Moldova, Montenegro, North Macedonia, Serbia, Turkey, Belarus. LATAM: Mexico, Panama, Argentina, Bolivia, Brazil, Chile, Colombia, Ecuador, Peru, Paraguay, Uruguay, Venezuela
Working hours
•Sync with the team in the afternoon, CET
Contract
•Independent contractor, scope agreed in an SOW
Apply via Telegram
