About the Role
Paid Social is one of our key growth drivers for acquiring new customers. As a Senior Performance Marketing Manager, you will take responsibility for the strategic and operational development of our Meta activities while driving the expansion of TikTok as a complementary performance channel. By building and expanding our programmatic advertising activities, you will have the opportunity to further develop your expertise and successfully explore new areas. You can shape things, take responsibility, and make an impact.
Responsibilities
•Responsibility for planning, managing, and scaling our paid social campaigns, focusing on Meta (Facebook & Instagram)
•Building and scaling TikTok as a complementary performance channel
•Analyzing campaign, audience, and creative performance against defined KPIs and deriving specific optimization levers
•Developing and implementing testing approaches for creatives, audiences, and conversion optimization
•Identifying new scaling levers, automations, and platform features
•Responsibility for tracking and signal setups in collaboration with our analytics and tech teams
•Ensuring transparent reporting and data-driven recommendations for action
•Building and further developing programmatic advertising through the Active Agent DSP
•Close collaboration with CRM, Brand, Analytics, and Steering teams to further develop our paid acquisition strategy
Requirements
•You are a true paid social professional with several years of professional experience and have succeeded in modern, agile, and collaborative environments
•A performance-oriented approach and results are part of your professional DNA
•You have strong analytical skills; data-driven decisions guide your actions and the conclusions you draw
•You love challenges and approach them with a high degree of independence, conscientiousness, and structure
•You are a true team player and stand out for your curiosity, strong communication skills, and a healthy sense of humor
Nice to Have
•Experience with, among other things, Kitchn.io, Google Tag Manager, Tableau, and Metabase, and curiosity about various AI applications
Benefits
•Hybrid working // Stay flexible: Decide whether you want to work from our office in Berlin or from your home office in Germany. You can also work from selected EU countries for up to 30 days a year.
•Room to grow // Stay curious: In regular feedback conversations, you will shape your personal development path together with your manager. You will also receive an annual training budget and informative workshops that provide fresh input and support your personal development.
•Mental and physical health // Stay healthy and active: Support for your health with a discounted Urban Sports Club membership. Our partner Fürstenberg Institut is there to advise and support you and your family members with mental health and coaching.
•Taking responsibility // We #care: Our ESG team (Environmental, Social & Governance) promotes awareness of environmentally friendly behavior. We also work with JobRad, offer a discounted BVG ticket, and actively support social projects in Berlin during our annual Social Day.
•Team spirit // Stay connected: We celebrate our Company Office Day at Potsdamer Platz once a month, when everyone comes together in person, with a comprehensive update from our C-board and time together over lunch and dinner.
•Transparency // We want to be transparent—including about salary: If you have questions about the possible salary range for this position, feel free to email us at [email protected].
