Описание:
ADCOLLECTIVE combines creative storytelling with data-driven scaling to create campaigns that convert. The company focuses on Paid Social and combines creativity with performance marketing.
Задачи:
•Develop Paid Social strategies on Meta and TikTok, from setup to scaling
•Manage monthly budgets in the five- to six-figure range with a clear ROI focus
•Guide clients strategically and take responsibility for their growth and results
•Work closely with the in-house creative team and provide clear briefs for high-converting ad formats
•Develop content concepts based on audience psychology and funnel stages
•Monitor campaign performance in real time and optimize for relevant KPIs, including ROAS, CPA, and CTR
•Test new approaches regularly, run A/B tests, and draw data-driven conclusions to improve performance
•Lead strategy calls independently, present results, and develop new growth opportunities with clients
•Contribute to internal marketing processes and develop ideas for campaigns, pitches, or brand strategies
Требования:
•Experience in Paid Social Marketing, ideally in an agency environment or with D2C brands
•Strong media-buying knowledge across Facebook, Instagram, and TikTok
•Creative understanding of audiences, ads, and funnels
•Strong analytical skills, KPI focus, and strategic thinking
•Strong communication skills, an ownership mindset, and enjoyment of client interaction
•Speak and write German at C2 level or as a native speaker
Условия:
A work permit for Germany is required.
