Netto Deutschland | Salling Group

Marketing manager online

In short

This role manages digital marketing channels (Instagram, Facebook, TikTok), website SEO, Google Ads campaigns and online brochures, coordinating closely with agencies and international teams including colleagues in Denmark. The company is Netto Deutschland (Salling Group), posting a hybrid, full-time position based in Berlin. It demands prior online marketing experience, agency management skills and fluency in both German and English.

About the Role
We are looking for pioneers and passionate experts who strive together to make the impossible possible. If you think you have what it takes to join our mission and shape the future of Netto, don't wait any longer. Take the first step and apply as Marketing Manager (m/f/d).
Responsibilities
•Manage and develop our digital channels, focusing on reach, visibility and performance.
•Plan, manage and approve content for Instagram, Facebook and TikTok in collaboration with agencies.
•Maintain and optimize our website and implement SEO measures.
•Manage and develop Google Ads campaigns together with external partners.
•Manage our online brochures and book and administer brochure portals.
•Plan and implement online and offline marketing campaigns.
•Work closely with international teams, particularly our colleagues in Denmark.
•Manage external agencies and service providers.
•Analyze relevant KPIs, prepare reports and derive optimization measures.
Requirements
•Successfully completed a degree in business administration with a focus on marketing, business communication or a comparable field of study.
•Professional experience in online marketing, ideally with a focus on social media, website management, SEO or SEA.
•Experience working with and managing agencies and external service providers.
•Strong affinity for online media and a good understanding of digital marketing channels and current trends.
•Confident use of MS Office and, ideally, experience with CMS, SEO and analytics tools.
•Structured, independent and results-oriented approach to work.
•Analytical thinking and a good feel for communication tailored to target audiences.
•Team spirit, initiative and a hands-on mentality.
•Very good German and good English, both spoken and written.
Conditions & Benefits
•A full-time position with a 37-hour workweek.
•30 days of vacation and special payments in the form of vacation and Christmas bonuses.
•A better work-life balance with the option to work remotely on certain days and flexible working hours.
•A well-established informal, first-name culture and a family-like working environment.
•A 5% discount on your purchases at Netto.
•Subsidized lunch in our canteen at the Techno Campus Berlin.
•Access to numerous discounts on selected online offers.
•Individual professional development opportunities and training.
•Good public transport connections and electric charging stations for your bicycle or vehicle.
•A modern, accessible office building with an excellent environmental footprint.
•Terraces and landscaped outdoor areas for a short break.
•Outdoor training area, showers and changing rooms.
•Free fruit, water, coffee and tea.

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