About THE/STUDIO
THE/STUDIO builds an operating system for product creation, combining SaaS technology with custom manufacturing. It operates Customize Now, an on-demand manufacturing platform, and Source Anything, a SaaS product that connects customers with global factories beyond its own network.
*Instagram and Facebook belong to Meta Platforms Inc., whose activity is recognized as extremist and banned in Russia.
Responsibilities
•Own paid acquisition on Google and Meta, driving new-customer revenue at an affordable CAC
•Scale and optimize a large Google Ads account using automated bidding
•Build Meta campaigns from scratch, including account structure, testing frameworks, and creative production workflows
•Identify customer audiences and build targeting from first-party data
•Research customer and competitor insights and turn them into advertising angles
•Develop and test creative concepts, evaluate performance by angle and hook, and produce static, UGC-style video, and motion assets with AI
•Brief designers when human creative production is needed
•Set bids, budgets, and targets based on product- and market-level unit economics
•Design incrementality tests and use attribution to inform decisions
•Plan, run, and document tests with clear hypotheses, metrics, budgets, and timelines
•Verify conversion tracking across platforms and flag issues
•Identify when specialist support is needed, propose the scope and cost, and manage freelancers or agencies to results
•Develop launch plans for new paid channels, including testing, budgets, measurement, and scale-or-stop criteria
•Report weekly spend, new customers, CAC, and revenue by channel, including each metric's source and definition
Requirements
•5+ years of hands-on paid acquisition, building and managing accounts personally
•Personally managed $50k+ per month on Google Ads and strong knowledge of automated bidding, including tROAS, tCPA, value-based bidding, and PMax
•Built a Meta account from scratch
•Strong understanding of unit economics, including margin, AOV, LTV, payback, and break-even CAC
•Experience optimizing for new-customer revenue rather than all conversions
•Ability to build audiences using first-party data and research and explain where top audiences came from
•Ability to develop creative concepts and connect winning ads to customer insights; portfolio required
•Experience running or interpreting incrementality tests and explaining the limitations of attribution windows and models
•Ability to explain how CRM sales data reaches Google and Meta and identify tracking failures
•Experience independently hiring, briefing, and managing freelancers or agencies
•Launched at least one paid channel from scratch and can explain how its performance was evaluated
•Experience with campaigns for a product sold across multiple countries
•English proficiency at C1/C2 level
•Ability to use AI daily for research, generate creatives with image and video models, build custom reports and visualizations from raw data, demonstrate workflows, prompts, or agents that save time, and verify AI outputs before use
Nice to have
•1–2 years in a performance agency, e-commerce or custom products, merch or print-on-demand
•A funnel combining self-serve checkout and sales-led deals
•Server-side tracking
•HubSpot or Pipedrive
•Microsoft Ads or LinkedIn Ads
Conditions
•Flexible, competitive, outcome-driven compensation tailored to the candidate's impact
•Full-time, exclusive independent contractor engagement
•Flexible working hours with overlap with EU/US time zones
•Access to a real budget and freedom to allocate it
•Work with a Head of Marketing who remains hands-on with accounts and discusses attribution
•Tracking improvements are underway
•Choice of tools and AI subscriptions
