Our company does online and offline sales of patented premium beauty sleep products in the USA/UK/Canada/Australia/EU, etc.
We are looking for a person who would be responsible for promoting our brand in Russia and abroad. This is a role of a business leader in charge of the whole life cycle of the brand and its financial results. This is a unique opportunity to demonstrate your organisational, analytical, and leadership skills as well as see the results of your work.
Responsibilities
Established markets:
•Analysing key metrics of customer behaviour in our multilingual online store and proposing strategies to improve CR, LTV - by SKU/by country
•Leading website improvements and A/B testing - by SKU/by country
•Developing digital media strategies to optimise CPA, increase reach, improve CR - by SKU/by country
•Leading creative development of ad copy/photo/video for digital and offline advertising, website, social media pages - by SKU/by country
•Mastering e-mail marketing - performance analytics, customer segmentation, cadence creation strategies, development of ad copy/photo/video assets, HTML - by SKU/by country
•Leading product innovation projects - improving current assortment, expanding the assortment - product, packaging, artwork development
•Developing marketplaces as a profitable and incremental sales channel - defining assortment, pricing, and advertising strategies, creating and improving listings, controlling and arranging supply
•Unit/country/total business P&L management - driving revenue and improving profitability
New markets:
•Leading development of local websites
•Analysing local competitive landscape and consumer preferences
•Defining assortment, pricing, online and offline distribution, media strategies
Requirements
•Entrepreneurial spirit, strong analytical and critical thinking, can-do attitude, self-motivation, agility, challenging the status quo, ability and desire to learn fast, high level of discipline and time management
•Min 5 years of relevant brand management, digital and performance marketing experience
•Extended experience in ad copy/photo/video creation for digital ads and e-mail marketing
•Experience of living and/or working abroad
•Completed higher education in top universities - high GPA
•Proficient English and ideally another foreign language
Conditions
•Work in a highly dynamic, ambitious and young team
•Reporting to business founders - with many years of experience in brand management and digital/performance marketing in TOP International FMCG companies in Russia and abroad
•Work from home - full time
•Base salary + progressive bonus linked to achieving KPIs (sales, profitability)
