About the Company
BNP Paribas Asset Management manages over €1.6 trillion in assets for institutional, corporate, retail, and wealth clients worldwide. Its alternatives platform manages approximately €300 billion across real estate, infrastructure, alternative credit, and private equity. The firm also provides liquid investment solutions and sustainable and thematic investment capabilities.
Responsibilities
•Deliver strategic marketing activities that support capital-raising initiatives and align with sales priorities
•Develop product marketing content, particularly for new products that need a strong narrative and clear explanation
•Create differentiating, data-driven key messages that highlight the strengths of BNP Paribas AM Alts products
•Support the update, improvement, and regular delivery of corporate materials, particularly corporate decks used in product presentations
•Identify and act on opportunities to develop narratives that position BNP Paribas AM Alts' capabilities favorably
•Conduct regular peer analysis to ensure narratives and presentations stand out
•Collaborate with business peers and the wider Marketing team to align initiatives with business goals
•Monitor and enhance corporate materials across the website, presentations, and shared data to ensure consistency
•Undertake broader strategic initiatives with peers across the business as required
•Respond to internal strategic marketing requests and provide informed advice and support
•Ensure marketing initiatives comply with regulatory requirements and brand guidelines
•Monitor and report on initiative effectiveness using data and anecdotal feedback
Requirements
•Degree or equivalent
•5+ years of experience in the asset management industry, preferably in Alternatives
•Strong experience creating corporate and product marketing content in asset management, preferably in Alternatives
•Good understanding of the Alternatives asset management industry
•Strong content creation or content development leadership skills
•Ability to combine a hands-on approach with strategic vision
•Comfortable understanding and challenging complex datasets
•Strong English oral and writing skills, including proofreading and editing
•Understanding of financial services, asset management, and capital markets
•Strong teamwork, stakeholder relationship, coordination, influencing, and negotiation skills; open to constructive feedback
Nice to Have
•Conversant in French
Conditions
No conditions specified in the posting.
