About the role
LaunchWave is looking for a hands-on Marketplace Growth Manager to drive growth for our consumer products and brands on key marketplaces—primarily Amazon, Walmart Marketplace, and TikTok Shop. We already have Product/R&D, Brand/Creative, and marketplace operations expertise. Now we need someone who can turn finished products and customer/brand insights into profitable marketplace growth. This is not just an Amazon Account Manager or PPC Specialist role. We need someone who sees a product as a growth system: customer opportunity, offer, traffic, listing, conversion, economics, and scaling.
Responsibilities
•Build a repeatable and profitable system for growing sales on Amazon, Walmart, and TikTok Shop.
•Develop growth strategies for existing and new marketplace products.
•Analyze categories, competitors, search behavior, reviews, customer behavior, and marketplace data.
•Work with the Brand team to define priority customer segments, use cases, and commercial angles.
•Form and test growth hypotheses.
•Test pricing, bundles, promotions, offers, and messaging angles.
•Determine priority marketplaces and growth levers for each product.
•Find bottlenecks in traffic, CTR, ranking, listing conversion, reviews, pricing, and advertising.
•Work with Brand/Creative on marketplace creatives, UGC, video, and listing assets.
•Launch controlled growth tests and define the KPI/economics for each hypothesis.
•Make Scale / Optimize / Kill decisions based on data.
•Work with internal teams, agencies, freelancers, and marketplace specialists.
•Turn successful approaches into repeatable marketplace growth playbooks.
•Analyze hero images, secondary images, video, title, bullets, A+/enhanced content, reviews, pricing, promotions, bundles, offers, competitor comparison, and customer objections.
•Define the commercial bottleneck and hypothesis; work with Brand/Creative to implement the solution in terms of positioning, messaging, and visual execution.
•During the first 30 days: get immersed in products, ASINs, marketplaces, competitors, listings, reviews, traffic, advertising, conversion, ranking, economics, and inventory; identify the main bottlenecks and growth opportunities.
•During days 30–60: select priority products/use cases and launch the first controlled experiments: Customer -> Marketplace -> Hypothesis -> Offer -> Traffic -> Listing -> Conversion -> Economics.
•During days 60–90: determine what to scale, optimize, or stop, which playbooks to transfer to other products, and which capabilities to develop in-house or through partners.
Requirements
•Strong hands-on experience working with Amazon.
•Proven experience growing physical consumer products on Amazon.
•Deep understanding of Amazon PPC / Ads, SEO, organic ranking, and listing/PDP conversion.
•Experience managing performance at the ASIN/product level.
•Understanding of ACOS / TACOS / ROAS and marketplace unit economics.
•Experience testing pricing, offers, promotions, creatives, and listings.
•Strong analytical skills and experience with structured experimentation.
•Ability to find a bottleneck and turn it into a specific growth hypothesis.
•Experience working with Brand/Creative teams.
•Willingness to independently dive deeply into data and execution.
•Experience managing agencies / freelancers / external partners.
•Practical experience with at least one additional marketplace: Walmart Marketplace or TikTok Shop.
Will be a plus
•Experience with Amazon + Walmart + TikTok Shop at the same time
•Walmart Connect
•TikTok Shop Affiliate and UGC / Creator Marketing
•External traffic to Amazon and Amazon Attribution
•Multi-brand / multi-product portfolio
•Launching new marketplaces from scratch
•Supplements / wellness / women's health / regulated consumer products
•International marketplace expansion
Conditions
No conditions specified in the posting.
