Шырақбаев

Маркетолог

In short

Performance marketer role at SHAM Academy, a gamified Ed-Tech platform for grades 1–9, based in Almaty with hybrid work format. The role focuses on running and scaling Meta Ads and TikTok Ads campaigns, building a parent lead generation funnel, and tracking lead-to-sale conversion with sales team. Requires proven performance marketing experience with budget, CPL, CAC and ROMI tracking, and 1-3 years of relevant experience.

About

SHAM Academy is the first gamified Ed-Tech platform in the country, bringing a new format of learning for students in grades 1–9. The company is currently looking for a performance marketer.

Requirements

•Proven experience in lead generation and performance marketing

•Ability to demonstrate results through budget, CPL, CAC, sales and ROMI

•Experience working with large advertising budgets

•Ability to work with numbers and analytics

•Experience in UNT, NIS, online schools, or the service sector is a strong advantage

Responsibilities

•Launch, manage and scale advertising campaigns via Meta Ads, TikTok Ads

•Build a lead generation funnel for parents: ad → landing page/quiz → application → sales department

•Test creatives with hypotheses, brief the designer/mobile videographer team

•Monitor lead quality together with the sales department (lead → sale conversion)

•Run A/B tests: landing page, offer, audience

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