ГУ XALQARO TURIZM AKADEMIYASI SAMARQAND KAMPUSI

Контент-маркетолог

In short

This role covers marketing, PR and content creation for a tourism academy: producing news, press releases, photo and video content, and promotional materials for the website and social media, plus covering academy events and analyzing marketing performance. It's an onsite, full-time-style position for a junior-to-middle specialist with a background in marketing, PR, journalism or related fields. Practical video shooting and editing skills, creative content ideas, and social media management are the core demands. The employer is an educational institution (Samarkand campus of a tourism academy) rather than a typical IT/commercial company.

Marketing and PR Specialist
Main responsibilities:
•Participate in the Academy's marketing, PR and public relations activities
•Prepare news, announcements, press releases and other informational materials for the official website and social networks
•Promote the Academy's brand, educational services and courses
•Shoot, prepare and edit short videos, interviews, reels and other video content for social networks
•Prepare photo and video materials from events, seminars, conferences, meetings and other processes held at the Academy
•Participate in developing scripts, texts and content ideas for videos
•Study the target audience, opinions of students, market needs and competitive environment
•Participate in covering seminars, conferences, open days, admission processes and other events in information channels
•Participate in preparing printed and electronic promotional materials
•Prepare statistical data, reports and analytical conclusions on marketing and PR activities
•Help ensure a unified style and quality standards are followed in the Academy's official informational materials
Requirements for candidates:
•Higher education
•Knowledge and practical skills in marketing, PR, journalism, philology, management, tourism, or a related field
•Skills in working with social networks, websites and other information platforms
•Ability to competently prepare informational and advertising texts
•Practical skills in creating photo and video content, filming and editing videos
•Ability to use modern video and graphic editing software
•Ability to develop creative content ideas
•Ability to use modern information and communication technologies
•Responsible, polite, proactive, with organizational skills
•Ability to work in a team and complete tasks on time and with quality
Who we are looking for:
A specialist interested in marketing and PR, who thinks creatively, can create quality photo and video content, can present information in a modern and attractive way, and can contribute to developing the Academy's positive image.

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