Finyard

Marketing technical project manager in fintech

In short

This role leads end-to-end delivery of marketing technology projects, bridging Product, Analytics, and Performance Marketing teams at a fintech company. It covers coordinating tracking, attribution, and marketing platform integrations, translating marketing needs into technical specs. The position requires proven technical project management experience, solid knowledge of digital analytics and attribution tools (GA4, Amplitude, AppsFlyer), and strong cross-functional communication skills. It is a fully remote, full-time middle-level role.

About Finyard
At Finyard, we're a global team of engineers, data scientists, marketeers, and financial experts, passionate about technology and innovation. We're all about bringing revolutionary software services to people all around the world, and have been since 2018.
We are looking for a Marketing Technical Project Manager to lead key marketing projects in close collaboration with Product and Analytics teams.
Responsibilities
•Lead end-to-end delivery of key marketing projects, from requirements gathering and prioritization to implementation, testing, and launch.
•Make day-to-day project decisions independently within the agreed scope or drive decision-making with leadership: prepare options and recommendations so stakeholders can make decisions quickly.
•Provide regular, concise status reporting (progress, risks, blockers, decisions needed) and maintain project documentation.
•Work closely with Product, Analytics, and Performance Marketing teams to align technical solutions with marketing objectives.
•Coordinate marketing infrastructure projects, including tracking, attribution, analytics integrations, and marketing platform integrations.
•Translate marketing requirements into clear technical specifications, manage dependencies, and ensure timely delivery.
•Identify technical limitations, data quality issues, and opportunities to improve marketing processes and infrastructure.
•Coordinate testing and validation of implemented solutions to ensure they meet business requirements.
Requirements
•Proven experience in technical project management, preferably in marketing technology, digital marketing, or product-related projects.
•Solid understanding of digital analytics and attribution, including Google Analytics (GA4), Amplitude, AppsFlyer, etc.
•Strong knowledge of digital marketing channels, acquisition funnels, conversion tracking, and campaign measurement.
•Experience working with cross-functional teams, particularly Product, Analytics, and Performance Marketing.
•Ability to understand technical concepts, define requirements, and communicate effectively with both technical and business stakeholders.
•Strong organizational skills, ownership mindset, and ability to manage multiple projects simultaneously.
Will be a plus
•Hands-on experience in performance marketing, user acquisition, or traffic management - a significant advantage.
•Experience in FinTech, e-commerce, banking, or other data-driven digital businesses.
•Familiarity with mobile attribution, MMPs, SDK integrations, APIs, and server-side tracking.
•Experience with marketing automation, CRM integrations, or conversion optimization projects.
•Experience with project management tools and practices (e.g., Jira, Confluence, Miro, roadmaps).
Conditions
No conditions are stated in the posting.

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