ZiJin Hotel Belgrade

marketing manager

In short

Marketing Manager role at Zijin Hotel Belgrade, a hotel with accommodation, restaurants, a spa center, and conference facilities. The job covers annual marketing planning and budget management, digital campaigns, agency coordination, brand standards, and KPI reporting, working closely with sales and F&B departments. Requires a relevant degree, at least 3 years of marketing experience, digital marketing know-how, and fluent Serbian and English; hotel industry experience is a plus.

About
Zijin Hotel Belgrade is a hotel offering accommodation, restaurants, a spa center, and conference facilities.
Responsibilities
•Create and implement the annual marketing plan and manage the marketing budget
•Plan, coordinate, and monitor digital marketing campaigns
•Manage collaboration with external marketing, digital, and creative agencies
•Coordinate activities across social media, the website, and other digital communication channels
•Ensure consistent application of the visual identity and brand standards
•Develop and implement promotional activities for accommodation, restaurants, the spa center, and conference facilities
•Coordinate the production of promotional materials, creative solutions, and marketing content
•Monitor campaign results, analyze KPIs, and prepare regular reports
•Track market trends and competitors and identify new marketing opportunities
•Collaborate closely with sales, food and beverage, and other hotel departments
Requirements
•Degree in marketing, communications, economics, or a related field
•At least 3 years of relevant marketing experience
•Good knowledge of digital marketing, social media, and online advertising
•Experience collaborating with external agencies and coordinating marketing projects
•Strong organizational, communication, and analytical skills
•Ability to work independently, creativity, initiative, and accountability
•Excellent Serbian and English language skills
Nice to have: Hotel industry experience
Conditions
•Opportunity to actively contribute to the development and positioning of the hotel brand
•Dynamic and professional work environment
•Collaboration with an experienced hospitality team
•Opportunities for professional development and training

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