Описание: TP-Link is a global leader in networking and smart home solutions.
Задачи:
•Develop and execute regional marketing and PR strategy, campaigns, and brand initiatives across the Balkans, prioritizing Serbia
•Manage external traffic acquisition channels, including social media ads, Google Ads, display networks, affiliate and partner marketing, and promotional campaigns
•Build and maintain relationships with local media, influencers, tech reviewers, and bloggers; coordinate product seeding, press releases, review articles, and event activations
•Manage and grow social media presence across LinkedIn, Instagram, TikTok, and Facebook, and coordinate updates across internal and external marketing channels
•Collaborate with HQ marketing and local sales teams to support product launches, seasonal campaigns, and promotional initiatives aligned with sales goals
•Support management in refining marketing processes and handling PR activities
•Organize and oversee regional marketing events, product launches, and promotional activities
•Monitor market trends and competitor activity to inform strategy
•Handle other tasks and responsibilities as requested by the direct manager
Требования:
•Bachelor's degree or above in Marketing, Communications, Business, or a related field
•At least 3 years of marketing and PR experience; candidates with 1–2 years of proven experience may also be considered
•Native-level Serbian, Croatian, or Bosnian
•Advanced written and spoken English
•Strong PR, social media management, and content creation skills
•Proficiency in Microsoft Office and design tools such as Photoshop, Illustrator, and CorelDRAW
•Proactive, adaptable, highly organized, and hands-on
•Must operate through an own company; B2B invoicing is required
•Nice to have: Experience in the tech industry, ability to work independently and manage multiple projects
Условия:
•Remote work across the Balkan region, preferably based in Croatia
•Opportunity to shape TP-Link's regional marketing presence
•Competitive remuneration package with yearly bonus
•Collaboration with a young, fast-growing team
