Tasks
•You own our SEA accounts end to end, from strategy and budget planning across Google Ads and Microsoft Ads through to day-to-day optimisation
•You continuously develop account structure, keyword sets and ad copy, and keep testing assets, bidding strategies and landing pages
•You manage Smart Bidding, Performance Max and Demand Gen based on data, with a clear focus on lead quality rather than raw lead volume
•You build out our measurement foundation: GA4, Google Tag Manager (including server-side), Consent Mode v2 and offline conversion imports from the CRM
•You produce forecasts, reporting and clear recommendations, making the channel's contribution to revenue transparent
•You work closely with Sales, Content/SEO and Product, covering everything from audience definition to landing pages and lead handover
Your success will show in: CPA/CPL and lead quality throughout the funnel, ROAS and channel contribution to new business, plus budget and forecast accuracy.
Requirements
•Several years' experience in SEA or performance marketing, ideally in-house in a platform or SaaS environment, or agency-side with a B2B focus
•A proven track record of independently managing substantial monthly budgets
•Confident with Google Ads, Microsoft Ads, GA4, Google Tag Manager and reporting tools such as Looker Studio
•A solid grasp of conversion tracking, attribution and data quality — experience with server-side tracking, Consent Mode v2 or offline conversions is a real plus
•The ability to pull, combine and analyse data from different sources (Google Ads, GA4, CRM exports) on your own, even without ready-made reporting pipelines
•Experience with offline conversion tracking via CRM systems (e.g. HubSpot), from data modelling through to uploading into Google Ads
•An analytical, hypothesis-driven way of working and a genuine enjoyment of backing decisions with numbers
•An interest in bringing AI and automation into campaign management and marketing processes
•Fluent German and good English
Benefits
•A role with real responsibility and direct impact on our growth
•Full ownership of the channel, the budget and the setup — quick decisions instead of endless approval loops
•Flexible hybrid working
•A modern office right by Cologne Central Station, with excellent public transport links, a staff restaurant, cathedral views, the Skygarden and a spot by the Rhine for a proper break
•Start-up culture: room to shape things, an agile working environment, a snack bar, Pancake Thursdays, company and team events
•Flexibility and work-life balance: 30 days of paid holiday, plus a half day off on both Christmas Eve and New Year's Eve, 8.5 days of unpaid leave, up to 12 days of workation, home office and flexible working hours
•Mobility allowances and more: €25 towards a Deutschlandticket or an underground parking space, €50 tax-free allowance via Pluxee or an Urban Sports membership, and a 20% employer contribution to your company pension (bAV)
•Dog-friendly office
