Job Summary
The Marketing Manager for Jabil's Healthcare division will own and optimize the division's digital advertising, sales enablement, and event marketing efforts, driving pipeline and supporting business development across complex, long-cycle healthcare markets. Reporting to the Director of Marketing, Healthcare, this hands-on role brings strong technical and critical thinking skills to specific marketing channels. You will have the autonomy to take branding and demand generation activities from planning through execution and ongoing optimization. This role requires hands-on experience with paid search and social advertising, SEO, account-based marketing, and performance analytics. You will work closely with business development, content writers, and internal creative services to turn approved messaging into measurable business results. Travel up to 20%, primarily for tradeshows and events.
Key Responsibilities
•Paid Search & Social Advertising: Plan, execute, and optimize campaigns across Google Ads, Microsoft Advertising (Bing Ads), and LinkedIn Ads, including keyword and audience targeting, ad copy, bids, budget pacing, and conversion tracking.
•SEO & Organic Growth: Optimize website content and technical SEO to improve organic rankings and traffic. Anticipate shifts in search behavior due to trends such as AI.
•Conversion Optimization: Continuously A/B test ads, landing pages, calls to action, and other key touchpoints to improve conversion rates.
•ABM Campaign Support: Execute account-based campaigns for target accounts across paid media, email, content, and events, and track account engagement to guide business development follow-up.
•Sales Enablement: Create and maintain sales collateral, including capability brochures, case studies, presentations, one-pagers, and proposal materials, that support business development through long sales cycles.
•Content Development & Oversight: Write, edit, and oversee digital content for web, blog, email, social, and paid campaigns, partnering with content writers to ensure every piece aligns with approved value propositions and messaging.
•Tradeshow & Event Marketing: Plan and execute the annual tradeshow and event calendar, including booth design, logistics, collateral, pre-show promotion, onsite execution, and post-show lead follow-up.
•Analytics & Reporting: Monitor key metrics using HubSpot, Google Analytics, and ad platform reporting to track campaign effectiveness, interpret performance data, and recommend optimizations.
Qualifications
Experience: 5-7 years of hands-on B2B marketing experience, including a minimum of 2–3 years managing SEM campaigns in Google Ads, Microsoft Advertising (Bing Ads), and LinkedIn Ads. Preferred experience within healthcare, medical device, or life sciences markets. Strong understanding of paid advertising, SEO, account-based marketing, conversion rate optimization, and tradeshow marketing. Bachelor's degree in marketing, communications, business, or a related field required. Google Ads certification and US and European regional experience preferred.
Skills: Proficiency in HubSpot, Google Ads, Microsoft Advertising, LinkedIn Ads, Google Analytics, and A/B testing tools. Ability to interpret performance data and turn insights into actionable improvements. Strong content writing and editing skills, with the ability to adapt messaging for different audiences while staying aligned with value propositions. Strong event planning and execution skills. Strong cross-functional collaboration skills with sales and business development teams.
