Reach Surgical

Marketing manager in minimally invasive surgery

In short

This role leads marketing strategy and execution for a minimally invasive surgical device portfolio (staplers, energy devices, sutures, laparoscopic systems) at a medtech company, part of Genesis Medtech Group. It involves close collaboration with Sales, product launches, and building relationships with Key Opinion Leaders and Clinical Advocates among surgeons and hospital stakeholders. The role requires a Bachelor's degree in Marketing, Life Sciences, or Biomedical Engineering, at least 5 years of medical device marketing or product management experience, and prior engagement with surgical devices and hospital stakeholders. It is a remote, full-time contract position.

About the Company
Reach Surgical, a division of Genesis Medtech Group, manufactures and supplies minimally invasive surgical devices. It provides advanced surgical products to medical institutions and reliable, economical treatment solutions to patients worldwide.
Responsibilities
•Lead marketing strategy and execution across staplers, energy devices, sutures, laparoscopic systems, and related solutions
•Drive product positioning, competitive differentiation, and market development initiatives
•Partner with Sales teams to drive product adoption, utilization, and procedure growth
•Lead product launches, training activities, and key account marketing initiatives
•Monitor market trends and identify growth opportunities to support portfolio and market expansion
•Identify, engage, and develop relationships with Key Opinion Leaders across specialized surgical fields, building a sustainable network
•Cultivate Clinical Advocates to support platform adoption through peer-reviewed research, webinars, and industry conference participation
Requirements
•Bachelor's degree in Marketing, Life Sciences, Biomedical Engineering, or a related field
•Minimum 5 years of experience in medical device marketing, product management, or a related commercial role
•Experience in surgical devices or hospital-based medical devices
•Experience engaging with surgeons and hospital stakeholders
Conditions
•Contract employment

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