Description: No description provided
Tasks:
•Participate in developing and implementing the marketing strategy, action plan, and budget
•Plan and coordinate marketing projects, campaigns, and team activities, and monitor their execution
•Collaborate with other departments and external partners to implement marketing initiatives
•Develop and manage the company's online sales channels
•Improve online insurance product purchasing, payment, and policy renewal processes
•Implement initiatives to grow digital sales, optimize conversion, and increase cross-sell and upsell
•Manage, monitor, and develop the business direction of the website and mobile app
•Ensure content, insurance products, offers, and information are kept up to date
•Improve UX/CX, initiate new functionality, coordinate with the IT department, and test changes
•Manage and develop the marketing direction of the CRM system
•Manage customer segmentation and personalized, automated email, SMS, and push campaigns
•Implement customer retention, loyalty, reactivation, and policy renewal initiatives
•Plan, implement, and optimize digital advertising campaigns, including Google Ads and Meta Ads
•Manage SEO, social media, content strategy, and the brand's digital communications
•Analyze the insurance and financial markets, competitors, and customer behavior; develop product positioning and offers
•Monitor and analyze digital sales, marketing campaign, and CRM results
•Monitor and improve key KPIs, including Conversion Rate, CAC, CPL, ROAS, and Retention
•Analyze customer feedback, satisfaction, and online reputation
•Monitor marketing budget efficiency and prepare periodic reports
Requirements:
•Higher education in marketing, business administration, or a related field
•At least 5 years of marketing experience, including digital marketing and E-commerce
•Marketing experience in the insurance, banking, financial, or FinTech sector
•Thorough knowledge of E-commerce, digital sales, and Performance Marketing
•Experience managing websites, mobile apps, and CRM systems
•Knowledge of Google Ads, Meta Ads, Google Analytics, and SEO tools
•Experience in strategic planning, budgeting, and team management
•Strong analytical, organizational, and communication skills
Conditions: No conditions listed in the posting
