Mindspace

Marketing manager in flexible workspaces

In short

This role owns marketing strategy and execution for key Mindspace markets and locations across Europe, building 360° campaigns across digital, brand, PR, partnerships and events to drive leads, occupancy and revenue. Mindspace is a premium flexible workspace provider operating nearly 50 locations across Europe, the US and Israel. The role requires 6+ years of international marketing management experience, strong commercial and analytical skills, and is based onsite in London with occasional travel across European markets.

# About Mindspace
At Mindspace, we're redefining what the workplace can be. Founded in 2014, Mindspace has grown into one of the world's leading premium flexible workspace providers, operating nearly 50 locations across Europe, the US, and Israel. More than beautifully designed workspaces, we are a hospitality-driven company built around exceptional service, inspiring environments, and vibrant communities.
Responsibilities
•Own marketing strategy and execution for key Mindspace markets and locations across Europe
•Build and execute 360° annual and quarterly marketing plans based on commercial priorities, market insights and local opportunities
•Generate high-quality leads and support customer acquisition through online and offline campaigns
•Partner closely with Sales to ensure marketing activity supports pipeline, occupancy and revenue goals
•Manage campaigns across digital, performance, brand, PR, partnerships, events, community and offline channels
•Lead go-to-market activity for new locations and offerings, including market analysis, positioning, messaging, launch plans, budgets and execution
•Strengthen Mindspace's brand awareness and local relevance across assigned markets
•Manage local marketing budgets and continuously optimize investment based on performance and ROI
•Identify, engage and manage agencies, vendors and local partners
•Drive Mindspace's presence at relevant conferences, trade shows, ecosystem and industry events
•Develop high-quality marketing and sales enablement materials, including presentations, campaigns, case studies, content and other commercial collateral
•Gather market and customer insights from local teams and translate them into smarter marketing decisions
•Track campaign and funnel performance, using data to continuously improve results
Requirements
•6+ years of relevant international marketing management experience
•Strong hands-on experience building and executing 360° marketing campaigns across multiple channels
•Proven experience in digital marketing, online advertising and lead generation
•Strong commercial mindset and understanding of how Marketing supports Sales, pipeline and revenue
•Experience working across multiple markets and adapting global strategies to local audiences
•Strong analytical capabilities and experience measuring campaign performance and ROI
•Excellent English communication skills, both written and verbal
•Ability and willingness to travel occasionally across European markets
•Based in London and comfortable working closely with local and international teams
•An all-around marketer who loves both strategy and execution, creative enough to build a strong campaign and analytical enough to understand whether it actually worked
•Understanding of the connection between brand, demand generation and commercial performance
•Proactive, resourceful and comfortable managing multiple markets, stakeholders and priorities at once
•A doer who takes ownership, moves quickly and enjoys turning ideas into campaigns, launches and measurable business results
Nice to have
•Experience working across both B2B and B2C marketing
•Experience with PR, media relations and agency management
•Experience with CRM platforms such as Salesforce or HubSpot
Conditions
No conditions stated in the posting.

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