Sage

Marketing manager in audience engagement

In short

Senior marketing manager role at Sage, a global academic publisher, leading audience engagement and collaborator communication strategies for its publishing portfolio. The job involves managing a team of marketing professionals, coordinating multi-channel campaigns, and using performance data to drive measurable business outcomes. It requires a strong people-management background, data-driven decision-making skills, and experience building cross-functional relationships. Based in London with hybrid working (up to 2 days per week in office).

About Sage
Join us and be part of a mission-driven, independent publisher. You'll work with a diverse group of people who share a passion for empowering researchers, educators, and institutions to shape the future. Sage is a global academic publisher of books, journals, and library resources with a growing range of technologies to enable discovery, access, and engagement.
Задачи
•Develop and lead audience engagement and collaborator communication strategies that increase awareness, drive submissions, support usage, and contribute to portfolio growth.
•Translate departmental and business priorities into effective marketing plans, objectives, and lifecycle engagement programmes.
•Lead, mentor, and develop a team of marketing professionals, encouraging an encouraging, inclusive, and high-performing environment.
•Coordinate the planning, delivery, and optimisation of multi-channel marketing campaigns, ensuring activity is audience-focused and dedicated.
•Use campaign performance data, audience insights, and market intelligence to measure impact and consistently boost marketing efficiency.
•Build positive relationships with Editorial, Researcher Marketing, Marketing Operations, and other collaborators to align activity with shared goals.
•Guide the creation of compelling marketing content and collaborator communications that reflect audience needs and strengthen engagement.
•Lead projects, continuous improvement initiatives, and external partner relationships, ensuring resources and investment deliver maximum value and impact.
Требования
•An experienced marketing professional with a track record of developing and delivering successful audience engagement strategies that achieve measurable business outcomes.
•A people-focused manager who enjoys coaching, developing, and empowering others to thrive and perform at their best.
•Skilled at turning data, insights, and campaign performance metrics into meaningful actions and recommendations.
•A confident relationship builder who can collaborate effectively and create alignment across functions and priorities.
•Highly organised and comfortable managing multiple projects, competing priorities, and deadlines while maintaining quality and focus.
•An excellent communicator with the ability to present ideas clearly, engage different audiences, and adapt your approach to achieve the best outcomes.
•Influential and collaborative, with experience gaining buy-in for new initiatives, recommendations, and innovative ways of working.
•Curious, creative, and solutions-focused, with experience leading projects, driving continuous improvement, and finding opportunities to improve performance.
Условия
•25 days annual leave (plus bank holidays) with 2 additional floating personal days.
•Hybrid working up to 2 days per week in office and a home working allowance.
•Life assurance, income protection, and travel insurance.
•Private medical cover and access to the company doctor.
•Tuition scheme and support for pursuing professional qualifications, including access to Sage books and journals.
•Variety of snacks and beverages available in the office.
•Healthy lifestyle reimbursement and anniversary trips.
•Access to Company loans (season ticket loan, rental deposit loan, cycle loan).

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